In the era of AI, Building an app has become a cakewalk. With user-friendly app builders, you can drag and drop screens and add features, and you’re done. This ease to build a mobile app has led to a surge in app stores, with over 3.55 million active apps on Google Play by Feb 2024, with more adding each day. [42Matters]
Building an app using these no-code/low-code platforms undoubtedly saves you time and money. But what’s shocking is that more than 50% of apps in the app store are never downloaded. [ActivateDesign]
Not just this, but – global research reveals that mobile app retention rates drop drastically within 30 days, from 25.3% to 5.7%. [BusinessofApps]
This underscores the challenge of retaining users even after they download your app. In today’s competitive market, it’s essential to continuously refine your app’s features to avoid it becoming obsolete.
With apps available for nearly every need, such as booking, ordering, reading, planning, socializing, managing, generating ideas, and so on, standing out requires featuring your mobile app with everything your users need and competitors lack.
This article provides essential guidelines for building a feature-rich, user-friendly mobile app that can thrive in this crowded market. Let’s discuss each of them.
