To find where most visitors to any site come from, uncover hidden tactics and gather marketing intelligence, you need the right SEO tools to check competitor website traffic.
Competitive analysis is one of the best SEO strategies for discovering hidden marketing tactics you never knew before; without the right tools, you can only gather limited marketing trends.
This is why SEO tools are needed to help simplify the process, increase productivity, manage and organize SEO campaigns efficiently, and improve content strategy.
These tools let you view competitors’ ranking keywords, look up website traffic, top organic pages, organic traffic sources, referrals traffic, top PPC terms, etc.
So here is a list of top SEO traffic analysis tools for checking website traffic worldwide and making informed decisions.
1. SEMrush
Semrush isn’t just a web traffic analysis tool—it’s a comprehensive all-in-one SEO platform with over 60 tools, including its powerful traffic analytics feature.
The traffic analytics tool offers detailed insights into any website’s desktop and mobile traffic, helping you analyze, compare, and refine your marketing strategies based on proven data.
With this tool, you can see where traffic comes from, visitor devices, audience overlap, unique visitors, average time on site, bounce rates, user locations, and historical trends going back to 2017.
The bulk analysis feature lets you analyze SEO traffic for up to 200 domains in one report, making it a time-saving tool for SEO agencies and marketers.
However, free Semrush accounts only provide limited access to PPC and SEO traffic analytics insights, allowing you to view information only in the overview tab.
To access traffic analytics features and tools, you must upgrade to the Semrush Pro account.
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2. SEO Powersuite
SEO Powersuite is a desktop-based, all-in-one SEO tool that includes four powerful toolkits:
With Rank Tracker and SEO SpyGlass, you can analyze your competitors’ keywords, top pages, traffic sources, organic search visibility, backlink profiles, etc.
To build effective marketing strategies, it’s crucial to understand which keywords drive the most traffic.
Rank Tracker integrates with Google Search Console to check traffic, learn how many visitors visit your website site, and see the average keyword position for you and your competitor’s site.
You can check PPC campaigns on any site that runs pay-per-click advertising, analyze the top 10 search results for any search queries, and get detailed traffic acquisition reports.
Trusted by over 2 million SEOs and small businesses, SEO Powersuite is used by Fortune 500 companies worldwide.
Undoubtedly, SEO Powersuite’s Rank Tracker is the best free website traffic checker tool you can find. The free version lets you check the site traffic of any website, and it does not restrict access or limit the data in its report.
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Note:
I’ve used SEO Powersuite and some SEO software for over a decade to check competitor website traffic. Here are two comprehensive posts to get you started on the right path if you’re unsure which SEO software is right for you. Check out my in-depth analysis of SEO Powerrsuite comparison with Semrush.
Alternatively, read the in-depth guide comparing SE Ranking with SEO Powersuite.
3. Similar Web
Similarweb is a powerful tool for analyzing website traffic and helping businesses make smarter marketing decisions. It provides detailed insights into traffic channels, user behavior, and overall performance.
If you’re analyzing a large website with decent traffic, Similarweb can show you where its visitors are coming from and how they interact with the site. It’s great for uncovering traffic generator sources, growth trends, and competitor strategies.
While it’s not as precise as Google Analytics, Similarweb is one of the most accurate tools for external traffic analysis. It offers insights into organic traffic share, competitive performance, and more.
The Similarweb Chrome extension is especially useful for quick checks. It provides information on traffic sources (like email, social media, or ads), audience locations, global rankings, bounce rates, page views per visit, and estimated visit times.
Similarweb free plan gives you access to limited web analytics features and up to 5 website traffic monitoring. For deeper insights, upgrading to a paid plan unlocks more detailed traffic numbers.
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4. Serpstat
Serpstat, like Semrush, is an all-in-one SEO tool that lets you handle all your SEO tasks without needing additional tools.
You can check website traffic stats by entering a competitor’s website URL. Under the Website Analysis Overview, you’ll find key metrics like organic keyword rankings, top pages, competitors in organic search, paid keywords, estimated search traffic, and backlinks.’
This information helps you evaluate your competitor’s traffic channels. The free version of Serpstat offers limited features, but you’ll need to upgrade to a paid plan for more detailed insights.
5. SE Ranking
SE Ranking’s competitive research tools offer marketers comprehensive insights into website traffic and marketing strategies.
With features to analyze mobile, desktop, paid, referral, and organic traffic, SE Ranking lets you explore crucial traffic acquisition metrics, such as organic keywords, referrals, backlinks, paid ads, and historical trends. This makes it an all-in-one SEO solution for on-page, off-page, and market research.
You can tailor your research by specific countries, continents, or regional databases, enabling more targeted analysis. You also can compare up to five competitor websites, uncovering detailed insights into their traffic, keywords, links, and audience.
SE Ranking is a cost-effective SEO tool and a solid alternative to platforms like Semrush. It provides robust functionality for marketers seeking a competitive edge without overspending.
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6. Google Analytics
Google Analytics 4 is a free tool from Google that helps website owners track and understand their own website’s performance and user behavior.
While you can’t analyze other websites’ traffic using Google Analytics 4, it gives you valuable insights about your site, such as:
- Traffic acquisition report.
- SEO and PPC campaign.
- Real-time visitor stats, including location and active pages.
- Visitor demographics, like top visiting countries.
- User engagement reports, like engaged sessions, time on site, landing pages, etc.
- Devices, browsers, and platform information.
- New vs. returning users.
These metrics let you see how much traffic your site gets from different sources or platforms, including Google search, social, paid, referrals, direct traffic, emails, etc. You can see how many users visit your site over time and even get historical data for the last 12 months.
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7. Site Checker
An all-in-one, easy-to-use online SEO tool.
SiteChecker has many SEO tools that allow you to do almost any SEO task without leaving the website.
The Traffic Checker tool in Site Checker lets you analyze and compare website traffic with competitors’ stats or any website worldwide.
If your Competitor’s website receives a lot of traffic, the traffic checker tool will return in-depth traffic information for that website.
The tool gives you an overview of website traffic. Like many website checker tools, it estimates website traffic.
It also reveals the website traffic stats by country, engagement, top organic keywords, top paid keywords, referral traffic, social traffic, and top competitors.
I found Site Checker a reliable tool for checking website traffic acquisitions during my test.
8. Ubersuggest
Ubersuggest has added many features since Neil Patel repurchased it in 2017.
You can use the Competitive Analysis feature in Ubersuggest to get the traffic estimate of any website worldwide.
Though not as comprehensive as other tools on the list, Ubersuggest shows an overview of the key metrics of website traffic.
The free plan does not provide many key metrics. To analyze website visitors and compare website traffic in-depth, you must upgrade to a paid plan.
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9. Ahrefs
Ahrefs is a popular SEO tool trusted by small business owners and SEO professionals. It offers a wide range of features for all your search engine optimization needs, including a website traffic checker.
The Ahrefs website traffic checker estimates any website’s traffic, including subdomains, giving you a clear picture of its incoming traffic. The free version offers a basic overview of traffic metrics, making it a quick and easy tool for initial insights.
You’ll need the Ahrefs Site Explorer tool for more detailed traffic analysis, including organic and paid traffic metrics, referral sources, historical trends, top-ranking pages, backlinks, and insights from over 170 countries.
This advanced tool lets you analyze competitors’ strategies, discover ranking keywords, check backlink profiles, and explore SERP features.
Ahrefs also displays traffic trends with graphs, allowing you to view reports from the past 30 days, one year, or all time. It also provides insights into paid ads your competitors may be running on platforms like Google Ads.
While Ahrefs is a comprehensive SEO and traffic analysis tool, it’s more expensive than many alternative SEO tools. However, if you want to track a competitor’s traffic sources, the free traffic checker might be all you need.
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FAQs
How Do SEO Tools Provide Insight into Competitors’ Traffic Sources?
SEO tools can provide businesses with valuable traffic reports for any website through various techniques and data sources.
SEO tools use third-party click-stream data aggregators, internal machine learning programs, and access to billions of internet events. They collect web statistics from various sources, clean them for modeling, and deliver refined and filtered performance indicators to business and SEO professionals.
What Specific Data can SEO Tool provide about your Competitor?
SEO tools can provide statistics about your competitors, depending on the tool’s design. You can uncover competitors’ traffic sources, ranking keywords, top-ranked pages, on-page technical issues, backlink profiles, search engine indexing status, SERP visibility, and website historical trends.
There are no limitations to what numbers you can discover with competitive analysis tools; it all depends on the tool’s limitations. SEO tools like Semrush, Ahrefs, and SEO Powersuite let you dive deep into your Competitors’ SEO strategies and extract massive SEO insights.
How do SEO Tools Assist in Analysing Website Traffic Sources?
SEO tools assist businesses with comprehensive marketing and SEO statistics for analysis, research, and competitive analysis to make informed marketing decisions. With SEO tools, marketers can deep dive into SEO reports, analyze trends, explore marketers and niches, and plan and execute SEO strategies.
Conclusion…
While there are many SEO tools to check website traffic online, it’s essential to know that they can only give you an estimated number.
No website traffic analysis tool can give you the exact traffic number of any website you analyze.
Also, you can not check other website traffic using Google Analytics or Search Console; these tools are meant for websites where you have login authorization and have added the required code or access.
Search Console reports on Google organic search traffic, while GA4 lets you see all your site traffic details, including real-time reports, user agents, geolocation, landing pages, gender, engagements, etc.
However, to find other website traffic for free, you must try one or two tools from the list above.
