As we enter 2025, it’s the perfect time to reflect on our journey throughout 2024. For Colibri Digital Marketing, this year was defined by growth, community, and an unwavering commitment to ethical, mission-driven marketing. Transparency is at the core of what we do. As a certified B Corp, we proudly share our impact report each year with our community—our clients, followers, team members, and the general public. Our 2024 impact report demonstrates our progress and dedication to creating a meaningful impact.
In 2024, we marked a milestone year for Colibri Digital Marketing. A year of prosperity, innovation, and progress further solidified our commitment to our values. This report is not just a snapshot of what we’ve achieved. It’s a testament to how purpose-driven marketing can lead to real, tangible change. Let’s dive into the highlights of our journey, showcasing the stories of triumphs, challenges, and the collective effort that drives #TeamColibri.
The Heart of Colibri: Our Commitment to Values and Ethics
Colibri Digital Marketing was founded on a deep-seated belief that business should be a force for good. In a world where marketing often fuels consumerism, we are dedicated to setting values-based industry standards. From the very beginning, our goal has been clear. We aim to create digital marketing strategies that are effective, ethical, inclusive, and impactful.
Our certification as a B Corporation and a California Benefit Corporation reflects our commitment to balancing profit with purpose. But our B Corp status is more than a badge of honor. It’s a promise to hold ourselves accountable and positively impact every aspect of our business operations.
Reflecting on Our Impact: 2024 Highlights
Looking back on the past year, it’s clear that 2024 has been a year of growth. Thanks to the unwavering dedication to our mission-driven approach, our team, services, and impact have reached new heights.
Internships for the Next Generation
One of the proudest aspects of 2024 was the continuity of our Colibri Institute. Through this initiative, we provided internship opportunities to five aspiring digital marketers, helping them build hands-on experience while empowering them with the tools needed to thrive in the industry. We’re passionate about education, and by offering internships, we create a ripple effect that extends beyond our agency and into the broader community.
Our interns came from diverse backgrounds, and witnessing their growth over the year was inspiring. From gaining new skills to receiving mentorship from our experienced team, our interns were able to actively contribute to our projects and learn about the intersection of marketing and social impact.
Giving Back to the Community
In line with our commitment to social responsibility, we dedicated $2,000 in pro bono services to causes that align with our values. This includes helping nonprofits and mission-aligned businesses reach wider audiences, increase visibility, and enhance their digital presence. Giving back is a cornerstone of Colibri’s identity, and in 2024, we continued our tradition of supporting organizations that are doing meaningful work to improve the world.
Promoting Accessibility
Accessibility is a critical aspect of our business model. We believe in ensuring that digital marketing services and websites are accessible to everyone, regardless of their abilities. To support this, we partnered with AccessiBe, an AI-powered accessibility tool, to help make websites more inclusive and user-friendly. Additionally, this year, we continued our commitment to 100% accessible worldwide web services, ensuring that all our projects are accessible and open to wider audiences.
Our Commitment to Sustainability: The Environment
As a digital marketing agency, we recognize the importance of minimizing our carbon footprint. In 2024, we powered our operations with 100% renewable energy, partnering with PG&E’s green energy program in Oakland. Additionally, we moved towards solar-powered business operations, using solar panels to charge our team’s backup batteries. Our global operations also focus on sustainability, with efforts to harness hydroelectric power in Venezuela to support our work there. Every decision, from our server choices to energy consumption, is made with the environment in mind.
Mission-Aligned Clients and Diverse Partnerships
At Colibri, we are proud to work with like-minded organizations that share our mission of creating positive change. In 2024, 60% of our clients were based locally in the Bay Area, with 35% being mission-aligned nonprofits and businesses. We collaborated with a diverse range of clients, including woman-owned businesses (30%) and B Corp-certified organizations (20%). Our partnerships helped strengthen our ability to deliver impact-driven digital marketing strategies while supporting the growth of other small, socially responsible businesses.
Our commitment to diversity, equity, and inclusion extends beyond our client base to the businesses we partner with. Therefore, we ensure that we collaborate with organizations that share our values.
Check our client work!
Looking Ahead: Goals for 2025
As we close the chapter on 2024, we’re already looking ahead to 2025. Our goals are ambitious yet rooted in the same values that have guided us throughout our journey.
In the coming year, we aim to continue providing education and professional development opportunities to our team members and interns, particularly in underserved communities. We plan to expand our community engagement by increasing our pro bono work with nonprofits and mission-aligned organizations.
Additionally, we will enhance our wellness program to support our team’s mental and physical health. From reimbursing fitness activities to offering flexible work arrangements, we strive to create a workplace where everyone can thrive professionally and personally.
The Power of Love and Purpose-Driven Marketing
Throughout 2024, one thing became abundantly clear: at Colibri, we are more than just a digital marketing agency. We are a community united by love, purpose, and a commitment to making a difference. #LeadWithLove is not just a slogan; it’s a philosophy that permeates every aspect of our work and drives us to create a positive impact with every campaign, every client, and every partnership.
As we look to the future, we maintain our commitment to transparency, sustainability, and ethical marketing. Our journey is just beginning, and we invite you to join us as we continue to make waves in the digital marketing world—because when we all work together with purpose, we can create a better, more sustainable world.
Here’s to continuing the growth, impact, and ethical marketing journey into 2025 and beyond!
#TeamColibri invites you to lead with love, make a difference, and set the standard for a new digital marketing era. You can read more about our 2024 impact report here. If you want to create a lasting impact through your marketing efforts, schedule a call with us today!
