Who Owns the Name UGGs? The Long Trademark Battle Has Hit Australians Hard - The Legend of Hanuman

Who Owns the Name UGGs? The Long Trademark Battle Has Hit Australians Hard


For decades, UGG boots have been associated with Australia. But in the world of trademark law, it isn’t quite that simple.

Deckers Outdoor Corp., a U.S. footwear designer and distributor, has waged a protracted legal battle against companies around the world that make and sell sheepskin boots carrying the Ugg name. And that includes Australian manufacturers that insist the boots and brand have their origins Down Under.


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