Top B2B Digital Marketing Agencies Driving Growth in 2025 - The Legend of Hanuman

Top B2B Digital Marketing Agencies Driving Growth in 2025


Is B2B marketing the same as B2C? The short answer: no. 

While both require strategic planning and engagement, B2B marketing involves longer sales cycles, multiple decision-makers, and a strong emphasis on relationship-building—in the simplest terms. 

They do share one thing, though: as the years go by, digital B2C and B2B marketing gain importance. So much so that, in 2025, B2B marketing is undergoing significant transformations; notably, 49% of marketing decision-makers plan to allocate more of their budget to delivering personalized buyer experiences, recognizing the critical role of tailored interactions in client engagement.

This shift reflects a broader trend: B2B buyers now expect the same level of personalization and seamless digital experiences that B2C customers receive. In these circumstances, digital marketing agencies using AI-driven analytics, account-based marketing, and multi-channel strategies are gaining a competitive edge.

While prominent agencies often capture the spotlight, numerous lesser-known firms are making significant impacts through innovative and effective B2B marketing strategies. 

In this blog, we will highlight some of the standout agencies that are driving substantial business growth in 2025.

What’s Inside

Top B2B Digital Marketing Agencies

B2B Marketing Services and Differences

Measuring B2B Marketing Success

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Table of Contents

Top B2B Digital Marketing Agencies

No doubt that choosing the right B2B digital marketing agency can make all the difference in how your business attracts, engages, and converts high-value clients. 

The agencies on this list specialize in helping businesses drive measurable growth through expert-led SEO, content marketing, ABM, and AI-powered strategies. 

97 Switch

HQ: Chicago

Min. Project Budget: $10,000+

Employees: 2-10 

DAN Rating: 5 

97 Switch stands out in B2B marketing by focusing on strategic branding and user-centered design. 

97-switch-reviews

For Lift Insight & Capital Partners, the DAN-member agency created an eye-catching & UX-friendly website and an elegant brand identity that reflected Lift’s aspirations for company expansion. 

By using animations and a contemporary design, they successfully conveyed Lift’s experience and goals. The result is a user-friendly platform that appeals to businesses looking for innovative partners.

97-switch-social-media

The new website is clean and responsive with animated elements to express creativity and really bring the website to life. Imaginative website imagery such as mountains and space bring to mind the idea that the sky’s the limit when working with the Lift team. We also wanted to make sure to highlight the individuals on the team and showcase that their expertise is their biggest asset.


Due North

HQ: Brisbane

Min. Project Budget: $5,000+

Employees: 11-50 

DAN Rating: 5 

due-north-agency

As a leading B2B digital marketing agency, Due North delivers more qualified leads at lower costs, aiming to drive substantial growth for businesses across Australia.

Clients have reported significant improvements in their marketing outcomes after partnering with Due North. For instance, Smartpay experienced a 500% growth in leads over a three-year engagement, while another saw a 250% increase in leads within the same timeframe.

due-north-reviews

So, Due North shows strong B2B marketing skills based on their specialized services, track record, and satisfied customers.


Republic Marketing

HQ: Birmingham

Min. Project Budget: $1,000+

Employees: 2-10 

DAN Rating: 5 

The award-winning marketing and web design agency based in Birmingham, UK; specializes in growth strategies, combining SEO, paid media, and inbound marketing to drive revenue and visibility for its B2B customers. 

republic-marketing-agency

How do they do that? Let’s focus on a case study:

Plume, a leading Learning Management System (LMS) agency, teamed up with Republic Marketing to boost its visibility and revenue. Inbound marketing, Google Ads, and SEO were all incorporated into the plan. Developing customized landing pages, enhancing SEO to target high-conversion keywords, and fine-tuning paid campaigns were important steps. 

These efforts led to:

republic-marketing-b2b

So, their work with Plume, leading to a 200% revenue increase, highlights their expertise in B2B marketing and ability to deliver measurable growth. 


SAGE Marketing

HQ: London

Min. Project Budget: $1,000+

Employees: 11-50 

DAN Rating: 5 

SAGE Marketing is a London-based agency specializing in assisting technology companies, particularly startups, in achieving growth. 

The DAN member agency offers a broad range of services – inbound marketing, demand generation, automation, employer branding, account-based marketing, digital and social media, and communications and sales tools.

SAGE Marketing has collaborated with various clients across different sectors. 

For instance, they helped Living Optics in launching a revolutionary product, leading to global recognition. The collaboration with the brand led to significant brand awareness, with a 30% increase in website traffic, a 25% growth in LinkedIn followers, and a 100% boost in engagement. 

sage-marketing-b2b

Additionally, targeted pre-show outreach and an engaging booth experience generated a pipeline of high-quality leads, aligning with the company’s key performance indicators.

Given their focus on B2B marketing, SAGE Marketing appears to be proficient in delivering effective digital marketing solutions.


Lounge Lizard Worldwide

HQ: New York

Min. Project Budget: $10,000+

Employees: 11-50

DAN Rating: 4.8 

Lounge Lizard is a digital marketing agency that specializes in B2B, creating compelling web designs and brand identities. 

They concentrate on creative, user-centered tactics that help companies differentiate themselves in markets. Beyond just making things look good, they make sure that design produces quantifiable results like more leads and better brand awareness.

In their rebranding project for viLogics, Lounge Lizard developed the “Fortress” concept, an immersive digital experience highlighting viLogics’ IT solutions. 

lounge-lizard-case

This transformation, combined with strategic optimization, led to a 200% increase in leads, positioning viLogics as a leader in the IT sector.

lounge-lizard-marketing-agency


Zest Digital

HQ: Oxford

Min. Project Budget: $10,000+

Employees: 11-50 

DAN Rating: 4.8 

With a clear focus on B2B marketing, Zest Digital offers data-driven strategies and innovative solutions that help businesses achieve growth and maintain a competitive edge in their industries. 

Take its collaboration with Hanson UK, a leading supplier of building materials, as an example: 

Zest Digital’s strategy was based on a detailed examination of Hanson UK’s current SEO performance, which showed that although the company did well for brand-related terms, it did not rank well for long-tail and product-specific keywords.

The DAN-member agency devised a tailored plan to boost the company’s SEO presence through both on-page and off-page tactics. 

zest-digital-marketing

Our partnership with Hanson (UK) has yielded some incredible results, including a #1 ranking for a major keyword with over 12,000 monthly searches, driving significant traffic to key landing pages. In addition, we ran a series of test vs control experiments across key locations to validate the improvements achieved. The test pages saw a 107% increase in conversion rate vs. a 41% increase across the control pages.

Consequently, Hanson UK saw remarkable results from the agency’s SEO efforts: raised visibility, increased traffic, and dramatically increased conversions. Their data-driven, localized approach demonstrates their expertise in B2B marketing.


Amsive

HQ: New York

Min. Project Budget: $25,000+

Employees: 501-1000 

Amsive is a digital marketing agency known for data-driven performance strategies for both B2C and B2B. 

amsive-b2b-agency

For Hiscox, one of their high-end clients, the DAN-member agency collaborated with B2B marketing influencers and used Amsive’s proprietary Audience Science™ methodology to create authentic content that resonated with the audience. 

They boosted traffic by amplifying this content through paid media on platforms like LinkedIn and Instagram. 

amsive-digital-agency

The campaign’s impressive metrics, which included a 6x increase in efficiency and a 2660% increase in click-through rates, increased both brand trust and measurable results.


DIJGTAL

HQ: Sydney

Employees: 51-200 

DIJGTAL is a digital marketing agency that specializes in new-age design and strategic marketing. It offers solutions that enhance brand presence, UX, and business growth. They work across various industries, providing tailored services for both B2B and B2C clients.

Let’s see how DIJGTAL excels in B2B marketing: 

For Linde Material Handling, DIJGTAL redesigned the brand’s website with over 300 pages of optimized content, boosting visibility and engagement. This project strengthened Linde’s market position in material handling, improving UX and SEO.

Through our ongoing engagement with Linde Material Handling, we’ve helped them raise their online presence to a whole new level above all other competitors, not only in Australia but globally too.


Momentumm

HQ: Montreal

Min. Project Budget: $5,000+

Employees: 2-10

​​Momentumm, the Canada-based digital marketing agency, provides SEO, SEM, SMM, video, and website services to help both B2C and B2B clients increase their online presence.

By blending B2B marketing strategy, creativity, and technology, the DAN-member agency increases the revenue of brands. Some of its success stories demonstrate how successful B2B marketing can be. 

One such example is Momentumm’s collaboration with Fincap Financial Group, a prominent player in commercial financing, which involved a comprehensive website makeover and generating qualified leads.

momentum-agency

The results of Momentumm’s work for Fincap were impressive, with the company tripling its lead generation and significantly increasing website traffic and conversions. Momentumm’s success with Fincap demonstrates its expertise in driving growth for B2B clients.


WeThink Social

HQ: Copenhagen

Min. Project Budget: $5,000+

Employees: 11-50 

WeThink Social is a dynamic digital marketing agency that creates social media campaigns, performance-driven strategies, and new-age solutions to help brands grow. They boost brand awareness of both B2B and B2C and drive performance across digital channels.

Take the agency’s project for Bluebeam, a leading software company in the construction industry, as an example: 

Targeting the Nordic region, WeThink Social started a large-scale campaign that utilized LinkedIn, Facebook, Google Search, SEO, and outdoor advertising. It resulted in a significant increase in brand awareness—from 5% to 29%. 

This growth was accompanied by a notable rise in trial downloads and a reduction in conversion costs.

we-think-social-agency

B2B Marketing Services and Differences

Let’s start with the biggest one: 

While B2B and B2C (business-to-consumer) marketing share some common digital tactics, the approach, messaging, and sales cycles differ significantly.

What else?

Longer sales cycles 

👉🏻 Compared to B2C, B2B purchases are often high-value and require approval from multiple stakeholders.

👉🏻 Digital marketing strategies need to nurture leads over time with valuable content, mail automation, and personalized touchpoints.

Content depth 

👉🏻 B2B buyers look for detailed, industry-specific content that helps them make “more informed” decisions.

👉🏻 Infographics, whitepapers, case studies, webinars, and thought leadership blogs perform better than short, impulse-driven ads.

Lead generation over immediate dales

👉🏻 In the world of business-to-business, the goal is driving traffic while capturing high-quality leads through SEO, LinkedIn ads, gated content, and ABM. 

👉🏻 Retargeting plays a key role in keeping brands top-of-mind for decision-makers.

Credibility and recognition

👉🏻 Buyers need proof of expertise, reliability, and ROI before purchase. Agencies must help clients build credibility through testimonials, success studies, cases, and industry recognition.

At that point, the following question arises: Why should agencies differentiate B2B marketing?

Agencies that position themselves as B2B marketing experts stand out by:

  • Identifying B2B customer pain points, industry jargon, and landscapes helps in creating targeted messaging.
  • Offering niche solutions—agencies that specialize in B2B solutions, such as lead generation and nurturing automation or account-based marketing, draw in more suitable clients.
  • Developing long-lasting client relationships: B2B companies appreciate continuous strategy and assistance with lead generation.
  • Focusing on data-driven insights, including advanced analytics, CRM integration, and AI-powered lead scoring.

Measuring B2B Marketing Success

Top B2B marketing agencies (including those mentioned above and those specializing in B2B SaaS marketing) understand that measuring success requires a strategic approach tailored to longer sales cycles, multiple decision-makers, and complex prospect/buyer journeys. 

In other words, these agencies know how to track and optimize essential elements such as lead quality, conversion rates, and customer acquisition costs while also aligning marketing efforts with sales. It includes using data-driven insights, automation tools, and predictive analytics to refine B2B marketing strategies. 

And, yes, understanding these intricacies means delivering effective campaigns and optimizing client outcomes. Here’s how to measure B2B marketing success: 

Lead Generation and Quality

Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs): Only a small percentage of MQLs who exhibit interest and fit specific requirements will turn into SQLs, who are then considered prepared for outreach by sales teams. 

Cost Per Lead (CPL): Effective lead generation is indicated by a lower CPL. But, efficiency should not come at the expense of quality, as 84% of B2B buyers prefer vendors who clearly understand their business objectives. 

Conversion Metrics

Lead-to-Customer Conversion Rate: A higher conversion rate means effective marketing and sales alignment. 

At that point, we need to remember how important automation is in leading conversion rate: 75% of B2B buyers, according to Gartner, prefer a sales experience that is representative-free, so content and automation must do the bulk of the conversion work.

Sales Cycle Length: Understanding the time taken from lead generation to closing a deal is crucial. 

Revenue Impact

Customer Lifetime Value (CLV) versus Customer Acquisition Cost (CAC): CLV is the long-term value of a customer, whereas CAC is the total cost of acquiring a customer. Ideally, CLV should be significantly higher than CAC. 

Marketing-Sourced Revenue: Tracking the percentage of revenue directly attributed to marketing efforts ensures that marketing is seen as a revenue driver rather than a cost center.

Account-Based Marketing (ABM) Performance

Account Engagement: Since B2B buying decisions involve multiple stakeholders, engagement within target accounts is a key metric. 

So much so that Salesforce emphasizes that personalized, data-driven engagement is crucial for ABM success.

Pipeline Influence: It’s essential to track how marketing activities contribute to the sales pipeline, including influenced deals and progression through sales stages.

Content Effectiveness

Content Engagement Metrics: Analyzing time spent on content, social shares, and download rates can help refine content strategies. 

Influencer and Thought Leadership Impact: Influencer marketing is no longer just for B2C—86% of B2B marketers report success in teaming up with influencers, making it an increasingly viable way to build authority. 


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