Search Everywhere Optimization Tactics for Growth in 2025 - The Legend of Hanuman

Search Everywhere Optimization Tactics for Growth in 2025


2025 is a big year for us at Single Grain (and for practically any business with a mind for SEO). That’s because we’re realigning our focus on SEO to encompass the wider breadth of how people search and find things on the internet. We call this “Search Everywhere Optimization” (SEvO). With SEvO, we aim to rank our clients on multiple platforms, like social media, e-commerce marketplaces, and generative AI tools like ChatGPT.

Which search everywhere optimization tactics will we be using? This guide will explore the best strategies that we can use to enhance brand presence across all platforms and ensure that our clients dominate where users search.

Key Highlights

  • Search everywhere optimization (SEvO) goes beyond traditional search engines to rank your website and builds an audience on social media and other channels.
  • The modern consumer gets their information and finds product recommendations on other channels besides Google. Optimizing your strategy for these platforms ensures you’re targeting your audience everywhere.
  • All SEvO strategies include multi-keyword optimization, content written for AI, repurposing, and forum engagement.
  • Single Grain’s SEvO services include tactics for social media, video content, e-commerce marketplaces, app stores, generative AI, voice search assistants, forums, local search, and a general content optimization strategy for multiple platforms. It’s an all-touch-point approach to SEO.

TABLE OF CONTENTS:

Understanding Search Everywhere Optimization

SEvO optimizes your website and socials beyond typical search engines. Search behaviors have changed over the last decade; consumers turn to video platforms, social media, and ChatGPT to find the information they want.

SEvO encompasses these platforms and strategies:

  • Traditional SEO: Optimizing for Google, Bing, and other search engines.
  • Social SEO: Enhancing visibility on LinkedIn, Twitter, Facebook, Instagram, TikTok, and Pinterest.
  • Marketplace optimization: Optimizing product listings for Amazon, eBay, Etsy, and Walmart.
  • App store optimization (ASO): Boosting discoverability in Google Play and Apple’s App Store.
  • Voice search optimization: Ensuring content ranks for voice-activated searches via Alexa, Google Assistant, and Siri.
  • AI and chatbot optimization: Structuring content for AI-driven tools like ChatGPT and Google’s Bard.

In a list of the top search engines outside of Google, ChatGPT ranks number 2. In addition, 24% of consumers use social media to search for information and to find answers to their questions.

Why Should You Switch to SEvO?

why you should switch to sevo

The way people search for information is changing. Your audience uses social media, video platforms, and other search engines to find products and ask questions. Google SEO alone is no longer enough—your brand must be discoverable wherever your audience searches.

Here are a few other reasons to switch to an SEvO strategy:

  • 45% of Gen Zers use social searching instead of Google.
  • Generative AI is replacing Google search results.
  • Reddit is appearing at the top of SERPs.
  • Ads aren’t getting as much traction due to competition and rising costs.
  • Many of these platforms, such as LinkedIn, YouTube, TikTok, and Reddit, are completely free.

Critical Parts of a Successful SEvO Strategy

To dominate search, you need a multi-platform approach that ensures visibility wherever your audience searches. While Google has always been the primary option, it’s far from the only one. LinkedIn, YouTube, TikTok, Reddit, and AI-driven search tools like ChatGPT are more favored by audiences, so more businesses are switching to an SEvO campaign.

Here are the critical parts of a successful SEvO strategy:

  • Multi-platform keyword optimization
  • Natural language optimization for AI
  • Captions and hashtags on social media platforms
  • Content repurposing across all channels
  • Forum engagement
  • Zero-click and AI search optimization

Search Everywhere Optimization Tactics That We Will Use

An SEvO campaign is widespread and varied, depending on the platform. We won’t only be ranking keywords; we’re using voice optimization, multiple video platforms, researching the best-performing hashtags, and more. Here are the tactics that will rank your brand everywhere.

Social SEO

how social media supports seo

Source: Syndacast

Even though Google is still the go-to for search, social media is taking over. 46% of adults now use social media as their first platform for online search. You can optimize your social media presence for search engines by:

  • Keyword-rich profiles: Use relevant hashtags and keywords in bios, descriptions, and hashtags.
  • Hashtag strategy: Leverage trending and niche hashtags to expand visibility.
  • Content optimization: Post visually appealing, engaging content with SEO-friendly captions.
  • Video SEO: Optimize titles, descriptions, and tags on YouTube, TikTok, and Instagram Reels.
  • Encourage engagement: Respond to comments, use interactive polls, and create shareable content.

Video Platforms

Video SEO is key for discovery on video platforms like YouTube. Since YouTube has the second-largest search engine, most brands should already have a YouTube SEO strategy for this platform. However, SEvO doesn’t only target YouTube; TikTok and Vimeo are also included here. Here are SEvO tactics to maximize visibility across video platforms:

  • Keyword optimization: Use tools like TubeBuddy or VidIQ to find high-traffic, low-competition keywords for titles & descriptions.
  • Titles and thumbnails: Write click-worthy titles (e.g., “🔥 How to Get More LinkedIn Reach”).
  • Timestamps and chapters: Help Google & AI understand video sections to appear in featured snippets.
  • AI-friendly transcripts and captions: Optimize for voice search & AI summaries by using descriptive captions.
  • YouTube Shorts: Repurpose long videos into YouTube Shorts to reach mobile and social users.
  • Have a hook: Structure your first 10 seconds with a hook or problem statement to increase watch time.

E-Commerce Marketplace Optimization

The modern consumer knows what they want and wants it immediately. That’s why 43% of customers go to the search bar when they visit an e-commerce shopping platform.

Visibility is crucial if you sell on Amazon, eBay, or Etsy. Optimize product listings with:

  • Keyword research: Use tools like Helium 10, Jungle Scout, or eBay’s Terapeak to find the highest-ranking keywords in your niche.
  • Compelling product titles: Include primary keywords and key benefits.
  • Detailed descriptions: Optimize for readability, incorporating bullet points and FAQs.
  • High-quality images and videos: Showcase products attractively with high-res visuals.
  • Customer reviews and ratings: Encourage positive reviews and respond to feedback.

App Store Optimization (ASO)

how to do app store optimization

Apps are booming in popularity. Consumers prefer them because they’re quicker and easier to use than mobile websites. And you’re missing a massive opportunity if you have an app but aren’t optimizing your SEO strategy for app stores.

If you have a mobile app, optimize for the app stores by:

  • Keyword-rich titles and descriptions: Ensure relevance without keyword stuffing.
  • Eye-catching app icons and screenshots: This helps increase downloads and improve conversion rates.
  • Encouraging positive reviews: Higher-rated apps rank better.
  • Regular updates: Demonstrate app maintenance and user value.

Voice Search Optimization

Voice assistants, like Alexa and Siri, answer 93.7% of search queries. That’s why voice search optimization has become essential to every SEvO strategy. Here’s how you can adapt your content to voice search optimization:

  • Using conversational, question-based keywords: Optimize for “who,” “what,” “where,” “when,” and “how” queries.
  • Providing clear and concise answers: Aim for featured snippets.
  • Optimizing for local search: Voice searches often involve “near me” queries.
  • Ensuring mobile-friendly design: Many voice searches happen on mobile devices.

AI and Chatbot Optimization

ChatGPT has 300 million active users worldwide every week. Many users have turned to ChatGPT for search since it produces answers to nearly all search queries quickly. Optimize content for AI discovery by:

  • Providing well-structured, detailed content: This way, AI models can extract the information.
  • Optimizing FAQs: AI tools prioritize clear, direct answers.
  • Focusing on authority: AI favors sources with high trust and expertise.
  • Ensuring a consistent brand presence: AI-driven search surfaces reliable brands with widespread recognition.

Forums

forums and seo

Source: Search Engine Roundtable

Forums like Reddit, Quora, and industry-specific communities (Slack, Discord, Facebook Groups) are powerful for organic visibility. 63% of Americans say they use Reddit’s search engine regularly. Plus, these forums rank well on Google, influence buying decisions, and are now used by AI-driven search tools. Here’s how to optimize your presence across forums:

  • Keyword-rich titles: Reddit posts rank high on Google, so use search-friendly titles (e.g., “Best LinkedIn Growth Strategies for B2B in 2025”).
  • Engage in high-traffic subreddits in your niche: Focus on active subreddits in your industry with a high follower account and welcome new members and posts.
  • Answer questions early: New posts get the most visibility, so set alerts for relevant keywords.
  • Format for readability: Use bullet points, bold text, and concise paragraphs to increase engagement.
  • Link naturally: Share insightful responses first, then link to your blog, video, or LinkedIn post if relevant.

SEvO Local Search Optimization

Local SEO hasn’t disappeared. In fact, there are 97 million local searches every month. Local search remains vital for brick-and-mortar businesses. Optimize your business for SEvO by:

  • Claiming and updating Google Business Profile: Increases visibility on all Google products.
  • Encourage customer reviews: Improves for local SEO rankings.
  • Using local keywords: Optimizes your website content for local search.
  • Building local citations: Builds trust among your local customers.

Content Optimization for a Multi-Platform Strategy

All of these platforms attract various users of different demographics and with varying preferences and behaviors. If your audience is active on several platforms, repurpose your content for widespread exposure. Here are some ways to do this:

  • Blog to LinkedIn article: Transform long-form content into thought leadership posts.
  • Blog to video: Convert blog insights into YouTube or TikTok content.
  • Video to podcast: Repurpose video discussions into audio format.
  • Social posts to email: Use social engagement insights to craft email campaigns.

Use These Search Everywhere Optimization Tactics

Traditional SEO is evolving. Since consumers don’t solely search on Google, search everywhere optimization (SEvO) ensures brands engage users while staying competitive. It’s why our team at Single Grain will use several search everywhere optimization tactics across social media, voice assistants, e-commerce, and generative AI platforms.

This way, we can expand our clients’ reach beyond typical search engines and develop an omnichannel approach to organic marketing.

If you’re ready to level up your search everywhere optimzation strategy, Single Grain’s marketing experts can help!👇

Let’s Do SEvO Right

For more insights and lessons about marketing, check out our Marketing School podcast on YouTube.

FAQs for Search Everywhere Pptimization Tactics

  • What is search everywhere optimization?

    Search everywhere optimization (SEvO) is a strategy that ensures your brand, content, and products are discoverable across multiple search platforms—not just Google. SEvO applies various search engine marketing tactics to social media, e-commerce marketplaces, voice assistants, and forums.

  • Is SEO completely dead now?

    No, SEO is not dead—but it has evolved. Companies are shifting from Google-only SEO to a broader multi-platform strategy (SEvO) to stay competitive.

  • Are companies already using SEvO?

    Many forward-thinking companies already use SEvO to increase their visibility beyond traditional SEO (though they may call it different things). While SEvO is not yet widely recognized, companies are implementing its core principles to optimize for multi-platform search and AI-driven discovery. Some companies already using SEvO include HubSpot, Semrush, Sephora, Notion, and DuoLingo.

  • Which is the best SEvO tactic for my company?

    Every business can benefit from low-cost and organic SEvO tactics with an omnichannel strategy. Most companies should also stay active on LinkedIn, YouTube, Meta, and TikTok. Making a Reddit account and posting as your business is worth it. Write authoritative content for your website to enhance your presence on ChatGPT and AI overviews.

  • What’s the future of SEvO?

    Search is evolving beyond Google, and AI, social media, and multi-platform discovery will shape the future of SEvO. Here are some future predictions for SEvO:

    • Generative AI programs like ChatGPT will become the primary search tool.
    • Google will also focus more on AI Overviews.
    • Social media, specifically LinkedIn, X, and Reddit, will improve their search engines.
    • Consumers will turn to forums like Reddit and Quora to find answers to their questions.
    • More consumers will continue watching short-form videos to discover new brands and products.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.


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I am a passionate blogger with extensive experience in web design. As a seasoned YouTube SEO expert, I have helped numerous creators optimize their content for maximum visibility.

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