In the post-settlement world where agents are expected to prove their value, Compass will soon unveil a new client-facing portal that it says will streamline the transaction process for buyers and sellers while also helping its agents build more business.
The new portal is being introduced as Compass continues to push agents and consumers toward its private listings channel — betting on a future where the hotly contested Clear Cooperation Policy is repealed.
An all-in-one interface for buyers and sellers
According to Rory Golod, Compass’ president of growth and communications, the portal — dubbed Compass One — is “the first of its kind” in the industry, allowing an agent and client to work together through the entire transaction. The brokerage has also called the product, which it developed fully in-house, “the #1 most requested piece of technology” for agents and clients. Compass built it out in phases, Golod said, starting with the agent tools and then creating Compass One.
“It’s interesting that in other advisory businesses — whether it’s banking, accounting or other businesses — you log into a portal,” he explained to Real Estate News. “If you work with a private wealth manager, you go to their portal, you see all your assets, your communications, and your documents.”
The platform offers a detailed timeline of the buying and selling process along with the expected timing for each step. Service providers such as mortgage brokers or inspectors “live in here too,” Golod said.
Pushing private listings, helping sellers avoid ‘negative insights’
But bringing the client, agent and other professionals together isn’t the only thing the new platform does. It also integrates the company’s “3-phase marketing strategy” where agents are encouraged to pitch sellers on the Compass Private Exclusives channel first and the Compass Coming Soon channel second before going to the open market. The company formally launched this strategy last November.
“Taking a listing and just throwing it on the MLS and aggregators on the first day you launch it without getting any feedback from the market, understanding if you’re priced right, understanding what the demand is and building up interest — you’re not serving your clients’ best interests,” Golod explained.
Currently, Compass has about 5,500 Private Exclusive listings, a spokesperson said.
One of the first tasks for sellers and their agents in the One Compass portal is to discuss the Compass Private Exclusives channel. Golod said the push toward private listings puts regular home sellers on the same footing as “homebuilders, celebrities and ultra-high-net worth clients” who often sell their homes off the MLS, and it helps sellers avoid “negative insights that hurt their value” such as days on market and price reductions.
Read the full article here:
https://www.realestatenews.com/2025/02/01/compass-launches-client-portal-amid-private-listings-push
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The discussion of the future went a bit further yesterday on Greg’s blog:
https://www.vendoralley.com/2025/02/02/crmls-aint-playing/#comments
All of the listings mentioned above were listed in the MLS and available for buyer-agents to sell. But where are they? Realtors will tolerate the current policy for a while longer, but we don’t like it either – and though the MLS used to be the ideal solution for all involved, those days are behind us now. For many agents, representing buyers is more trouble than its worth.
Remember a couple of years ago when I started predicting that buyer-agents will go away?
This is it – it’s happening right in front of us, and nothing will stop it.
