Best Real Estate Website Builders for 2025

That depends on what you are trying to achieve with your website. Most Realtors use a website builder to help them build sites that accomplish three goals:

1. Market their personal brand
2. Capture and convert site visitors into leads
3. Connect to or replace their CRM

Our picks above include options that tick all three boxes, but they often come with a hefty price tag. The best website builder for your business is the one that ticks the most boxes and you can actually afford — without remortgaging your house.

Here’s how to make your decision easier: Decide on your budget, make a list prioritizing your needs and wants for a website, and then narrow down your choices from our picks above.

Here are 7 things to consider when vetting a potential website builder:

• Integrations- does it work with your CRM, lead generation or marketing software? If you want fewer headaches, look for a website builder that comes with a direct integration with your software instead of a Zapier integration.
• Brand fit- Does the design of the available templates match your personal brand?
• Customization options- Can you customize the templates to match your personal brand or your lead generation strategy?
• Ease of use- How easy is it to modify the website? For a true picture of how easy a website builder is to use, hop on a demo call with the company and ask them to show you.
• CRM + lead generation features- Almost all website builders offer CRM or lead generation features. If you already have a CRM you like, look for options that augment rather than replace it.
• Available upgrades- Finally, your website should be easy to upgrade. Switching to a new website builder is a hassle, so it’s best to stick with one for as long as possible. If you have a budget below $200 per month, choosing a website builder that you can upgrade as your business (and your pocketbook) grows is crucial. This is why we love AgentFire. Their entry-level plan is affordable for most agents and they offer dozens of upgrades you can add a la carte.

No! Website builders allow you to create and customize a website without coding or even learning how to use a codeless website builder like WordPress. Most come with pre-designed templates that you (or their in-house design team) can customize to match your branding and lead generation goals. You may have to figure out how to integrate your CRM or other software to your new site, but you won’t have to write a single line of code.

In our opinion? Yes. Every Realtor needs a website. Of course, if you ask five real estate experts this question, you’ll get 10 answers. It’s a controversial topic!

Sure, millennial and Zoomer agents might tell you that websites are as dated as maroon blazers and nametags, but we’d bet our last dollar that every single top-producing agent in your office has a website. Why? Because most of the homeowners they work with expect them to. Still not convinced? 73% of agents have a website. The ones that don’t probably aren’t closing many deals.