As we reflect on the developments of 2024, Stripo stands at a new threshold of innovation and growth. Over the past year, we’ve introduced transformative features, enhanced our platform’s stability, and forged stronger connections with our community. From bolstering security measures to expanding our AI-driven capabilities, every advancement was driven by our commitment to empowering email marketers worldwide.
We are proud to share these milestones, the improvements they bring, and our vision for a future in which creating compelling, dynamic emails is simpler and more intuitive than ever.
1. Security
At Stripo, safeguarding your data and ensuring platform integrity are not just technical responsibilities but core values. Our continuous investment in security measures reflects our promise to protect your information, fortify trust, and maintain a stable environment so you can focus on what matters most — creating exceptional email experiences.
Two-factor authentication (2FA):
- 2FA for the Account. It protects against phishing, brute-force attacks, and credential exploitation.
Single sign-on (SSO) authentication:
- Stripo implemented SSO authentication to enhance security and convenience. This feature enables users to access multiple applications and services with a single set of login credentials, reducing the need for multiple logins and strengthening account security.
SOC 2 certification:
- achieved SOC 2 certification, underscoring our adherence to stringent data protection standards;
- showcased a security badge in the Trust Center to assure customers of our ongoing commitment.
2. GenAI
Elevating your email creation with GenAI:
We introduced new AI-driven tools to streamline your workflow and spark creativity:
- AI block text generator: Helps generate rich, engaging email content quickly;
- AI subject line generator: Instantly craft compelling subject lines. Input a topic; choose tone, capitalization, and language; and get tailored suggestions at no extra cost;
- AI Assistant (releasing on December 27): An intelligent companion to assist in various aspects of email creation, ready to enhance your productivity and creativity before the year’s end.
3. Interactivity
Enriching engagement through interactivity:
We expanded our interactive features so you can create more engaging, dynamic content:
- new game, questionnaire, and poll options: Introduced the “Find a Pair” game and added a poll mechanic, empowering you to craft interactive emails without coding;
- web version as a foil (seamless transition): Enhanced fallback versions ensure interactive content displays optimally even in email clients with limited support. A smooth transition to a web-hosted version keeps engagement intact;
- performance tracking of the web version: Add personalization tags and track user interactions via Stripo’s data service to gain insight into campaign performance and audience behavior.
4. New features to make your work easier
Streamlining and enhancing your workflow:
- QR-code generator: Generate and embed QR codes to simplify email sharing and encourage mobile engagement;
- UTM-tag generator: Easily add UTM parameters to your links for better campaign tracking and analytics;
- cloud support: Integrated with Cloudinary for direct media access within the editor, streamlining your image management process;
- Giphy integration: Search and insert GIFs directly in the editor, adding vibrant, dynamic visuals to your emails.
Partnering for growth and expertise: Fiverr integration
- access to certified specialists: Stripo integrated with Fiverr, providing users access to certified Stripo specialists for professional email design and development services;
- service range: These specialists offer assistance in design, HTML customization, A/B testing, SEO optimization, and more, facilitating the implementation of marketing ideas using Stripo’s platform.
Additional improvements:
- module identification: Hovering over a module now displays its exact name, simplifying the editing process by allowing users to distinguish between modules easily;
- mobile UI enhancements: The user interface on mobile devices has been improved, including better cursor indication during co-editing and an updated template carousel, enhancing the overall mobile experience;
- Instagram reels thumbnails: The video block now supports thumbnails from Instagram Reels. Inputting the video URL allows the corresponding thumbnail to be automatically fetched, facilitating seamless integration of Instagram content into emails;
- dashboard improvements: The account dashboard underwent visual enhancements to provide more informative displays, including feature availability and time tracking until resets;
- streamlined member invitation process: The process for inviting new members to workspaces was redesigned for clarity and efficiency. Users can now easily assign roles and set access levels within a single interface;
- improved search functionality: Stripo enhanced the search filters for emails and templates within user accounts, making it faster and more intuitive to locate specific templates among a growing library of pre-built options.
5. Collaboration tools
Empowering teamwork and control:
We significantly improved how teams collaborate, manage roles, and refine their processes.
- version history: Track all modifications, identify contributors, and restore previous versions to maintain control over your templates;
- custom roles and permissions: Create roles with tailored permissions, granting precise access to features and ensuring efficient workflow within teams;
- suspended user status: Temporarily revoke access for selected users without permanent deletion — helpful for managing user slots and subscription limits;
- real-time co-editing: Work simultaneously with team members on the same template, seeing changes appear live, just like in Google Docs;
- commenting: Discuss and give feedback directly to the editor to streamline the review process.
Thanking beta testers: We extend our gratitude to all who participated in beta testing. Your feedback was invaluable.
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6. Improvements in the editor
Refining the editing experience:
- banner block: Introduced a dedicated banner block for visually engaging headers;
- timer block: Revive a sense of urgency in marketing campaigns with countdown timers;
- redesigned editor: Achieve consistency with the main editor’s interface, ensuring a seamless experience from the start.
7. Localization
Catering to a global audience:
- new languages: Extended support now includes Japanese in the plugin interface, accommodating more international users;
- local currency options: In addition to Brazilian reals, pricing in Mexican pesos, Polish zlotys, and Indian rupees was introduced, allowing more users to transact in their native currencies.
8. Integrations
Broader connectivity and streamlined workflows:
- MailerLite integration: One-click export functionality to speed up your campaigns;
- Optimove CRM integration: Export emails directly to a real-time CDP for multichannel, personalized campaigns;
- ReachMail reintegration: Effortless export to your preferred ESP restored;
- Selzy integration: Easily send emails crafted in Stripo to Selzy;
- Mailercloud and CleverTap integrations: Additional options for exporting emails, enhancing flexibility and convenience;
- re-export enhancements: Smoother operations when re-exporting emails to ESPs like Optimove, Mailwizz, Pardot, and Mailgun.
9. Plugin
Empowering developers and integrators:
- plugin 2.0.0 with real-time co-editing: Multiple users can now edit templates simultaneously within the plugin environment;
- webhook support: Receive notifications upon plugin initialization, including updates on email quotas and timer views, helping you adjust plans proactively;
- merge-tags and special links in plugin: Personalize content and streamline adding frequently used URLs directly within the plugin;
- user experience enhancements: Clearer visual indicators for active editing elements, improved copying and dragging of template elements, and better mobile UI responsiveness.
10. Fixes
Ongoing commitment to stability and quality:
- bugs resolved: Our QA team continuously works to eliminate bugs, ensuring a smoother and more reliable platform;
- user-reported issues addressed: We encourage you to report any issues; we’ll keep iterating and improving based on your feedback;
- staying informed: Check our release notes regularly to stay updated on fixes and enhancements.
Additional educational resources
- Starter Pack for email marketing specialists: A guide offering tips, tools, and a step-by-step roadmap for email marketing newcomers;
- GenAI for email marketing guide: Explores integrating GenAI into email marketing campaigns, providing strategies and best practices for advanced personalization.
Wrapping up
As 2024 comes to a close, Stripo remains at the forefront of a rapidly evolving email landscape. This year’s advancements — spanning security enhancements, AI-driven creativity, interactive elements, and broader integrations — embody our dedication to refining every aspect of your email marketing journey.
Yet innovation is never a solo endeavor. Your insights, feedback, and aspirations guide our next steps. We invite you to share your ideas for improving our platform and shaping its future. Together, we’ll continue to push the boundaries of what’s possible, ensuring that each campaign you craft resonates with authenticity, engages your audience, and drives meaningful results.
Thank you for choosing Stripo. Here’s to another year of collaboration, innovation, and growth ahead.
