Whether you grew up dreaming of a career in real estate or journeyed into it, it’s important to prepare yourself for the challenges of this career. I happen to be one of the kids who actually dreamed of working in real estate. My grandfather was a builder and owned and managed several properties himself. As a young girl, I would sit at his desk with pens, paper, and Post-it notes, pretending to run the business. I would even write out fake checks to pay the bills, though thinking back, I probably ruined quite a few real ones. Sorry, Grandpa!
Fast forward to today, and that childhood dream has turned into reality. I’ve done it all, from being a new agent with boots on the ground to running multi-state operations for large real estate firms. If there’s one thing I’ve learned along the way, It’s that staying motivated in this business takes grit, dedication, and a heavy dose of inspiration.
No matter where you are in your real estate journey, you’ll need motivation and guidance from others who have been in your shoes. That’s why we’ve put together 83 real estate quotes to inspire, motivate and empower you to achieve your career goals.
Motivational & inspirational quotes
Motivation and inspiration for your real estate business come in many forms, and it doesn’t necessarily have to come from within the industry. Whether you hang your license with a big firm, own your own business, or work as a part of a team, the goal remains the same — to run a sustainable and successful business.
Here are some quotes to fuel your passion and help you create a business that reflects your unique vision.
Inspirational quotes from industry leaders
- “Success in real estate comes down to two factors: taking care of and valuing the customer.” —Michael Miedler, CEO of Century 21
- “The most important asset you can own in your business is the attention of your customer. If you don’t own it, someone else does.” —Adam Contos, former CEO of RE/MAX Holdings, Inc.
- “You will be amazed at how you can predict the future with your confidence.” —Ryan Serhant, Broker and CEO of SERHANT. Real Estate
- “To be successful in real estate, you must always and consistently put your clients’ best interests first. When you do, your personal needs will be realized beyond your greatest expectations.” —Anthony Hitt, President and CEO of Engel & Völkers Americas
- “Real estate is an imperishable asset, ever-increasing in value. It is the most solid security that human ingenuity has devised.” —Russell Sagemae, Financier and politician
“You will be amazed at how you can predict the future with your confidence.”
— Ryan Serhant, Broker and CEO of SERHANT. Real Estate
Uplifting quotes to get you through the hard times
- “Tough times don’t last. Tough people do.” —Gregory Peck, Oscar-winning American actor
- “Your past doesn’t define you. It prepares you.” —Darren Hardy, Author and former publisher of SUCCESS Magazine
- “The only place success comes before work is in the dictionary.” —Vince Lombardi, NFL football coach
- “Like bathing, motivation doesn’t last. That’s why we recommend it daily.” —Zig Ziglar, Author and motivational speaker
- “The highest levels of success don’t come from more grinding. They come from more alignment.” —Brett Jennings, Founder of Real Estate Experts
- “Today is the first day of the rest of your life. Get up and begin again.” —Shannon Sharpe, Broker and COO of Willow Nest Realty
Encouraging words for your journey
- “Real estate is not just about property; it’s about people.” —Tom Ferry, Real estate coach and founder of Tom Ferry International
- “Every day is a new opportunity to start fresh and move closer to your dreams.” —Isabella Chase, Writer and contributor at HackSpirit
- “What lies behind us and what lies before us are tiny matters compared to what lies within us.” —Ralph Waldo Emerson, Essayist and philosopher
- “Keep your focus on your why, and the how will take care of itself.” —Simon Sinek, Author and motivational speaker
“Every accomplishment starts with the decision to try.”
— John F. Kennedy, 35th President of the United States
- “Every journey begins with a single step, so just keep stepping.” —Lao Tzu, Philosopher
- “Every accomplishment starts with the decision to try.” —John F. Kennedy, 35th President of the United States
- “Perseverance is not a long race; it is many short races one after another.” —Walter Elliot, Scottish politician
- “Don’t be pushed around by the fears in your mind. Be led by the dreams in your heart.” —Roy T. Bennett, Author
- “You miss 100% of the shots you don’t take.” —Wayne Gretzky, Professional ice hockey player
- “Challenges are what make life interesting. Overcoming them is what makes life meaningful.” —Joshua J. Marine, Author
Marketing & branding quotes
To build your business, it’s essential that clients easily recognize you — and your brand. Presenting yourself to the public consistently is key. According to the Rule of 7, potential clients must see your brand and its message seven times before you become top of mind when they decide to hire a real estate agent.
Here are some quotes to get you thinking about the importance of building a recognizable brand and the power of consistent marketing efforts.
Quotes to help boost your confidence in building your business
- “The fear you face today is the reward you reap tomorrow.” —Sharran Srivatsaa, President of Teles Properties
- “Success in real estate starts when you believe you are worthy of it.” —Michael Ferrara, Real estate professional
- “Do what you do so well that they will want to see it again and bring their friends.” —Walt Disney, Co-founder of the Walt Disney Company
- “This business is a marathon, not a sprint” —Tim McBride, Author
- “To go wrong in one’s own way is better than to go wrong in someone else’s.” —Fyodor Dostoevsky, Russian novelist
Quotes to build your personal brand
“Your personal brand is a promise to your clients — a promise of quality, consistency, competency, and reliability.”
— Jason Hartman, Entrepreneur and real estate investor
- “Your brand is what people say about you when you’re not in the room.” —Jeff Bezos, founder and executive chairman of Amazon
- “A good reputation is more valuable than money.” —Publilius Syrus, Latin writer
- “Your personal brand is a promise to your clients—a promise of quality, consistency, competency, and reliability.” — Jason Hartman, Entrepreneur and real estate investor
30. “Be yourself. Everyone else is already taken.” —Oscar Wilde, poet and playwright
Engage your audience with impactful quotes for social media
- “Don’t wait to buy real estate. Buy real estate and wait.” —Will Rogers, American vaudeville performer, actor & social commentator
- “The best investment on Earth is earth.” —Louis Glickman, real estate investor and philanthropist
- “Buy land, they’re not making it anymore.” —Mark Twain, American writer, humorist, and essayist
- “Owning a home is a keystone of wealth… both financial affluence and emotional security.” —Suze Orman, Financial advisor and author
- “Landlords grow rich in their sleep.” —John Stuart Mill, 19th-century English philosopher, economist & politician
Energize & support your team
If you are a team leader, even if you’re a member of one, it’s crucial to stay energized to build momentum and reach your goals. As a team leader, you must provide value to the agents on your team —both in terms of positive reinforcement, mentorship, and skill-building. You want your agents to learn new skills while keeping the focus on working as a team to achieve productivity goals. Here are some quotes to inspire your team and sharpen their skills.
Quotes to revitalize your team
- “Alone we can do so little; together we can do so much.” —Helen Keller, American author, activist, advocate & lecturer
- “Teamwork makes the dream work.” —John C. Maxwell, American author, speaker, and pastor
- “The strength of the team is each individual member. The strength of each member is the team.” —Phil Jackson, former NBA coach
- “Coming together is a beginning, staying together is progress, and working together is success.” —Henry Ford, Founder of the Ford Motor Company
- “Great things in business are never done by one person; they’re done by a team of people.” —Steve Jobs, Co-founder of Apple Inc.
“Great things in business are never done by one person; they’re done by a team of people.”
— Steve Jobs, Co-founder of Apple Inc.
- “Success is best when shared.” —Howard Schultz, former CEO of Starbucks
- “If everyone is moving forward together, then success takes care of itself.” —Henry Ford, Founder of the Ford Motor Company
- “A team is a reflection of its leader.” —Sunday Adelaja, Pastor and founder of the Embassy of the Blessed Kingdom of God for All Nations
Savvy quotes to sharpen your negotiation skills
- “Let us never negotiate out of fear. But let us never fear to negotiate.” —John F. Kennedy, 35th President of the United States
- “You must never try to make all the money in a deal. Let the other fellow make some money too.” —J. Paul Getty, Industrialist & oil billionaire
- “In business, as in life, you don’t get what you deserve. You get what you negotiate.” —Chester L. Karrass, Author and negotiation expert
- “The most important trip you may take in life is meeting people halfway.” —Henry Boye, American author
- “The art of negotiation is balancing your interests with the empathy to understand the other side’s.” —Chris Voss, Former FBI Director
- “Let your negotiation be about collaboration, not competition.” —Henry Boye, American author
Quotes for your clients & prospects
A large part of our role as real estate agents is building relationships, understanding client needs, and earning their trust to win their business. Half of the battle is knowing what to say —and when to say it. Purchasing a home is often one of the biggest transactions a person will ever make, and it’s our job to help them see the value of their decision and to connect with their “why.”
“The most important trip you may take in life is meeting people halfway.”
— Henry Boye, American author
Let’s take a look at some quotes that will help inspire you during your conversations and connect with your clients.
Quotes that build trust and confidence
- “The best investment you can make is in the home you live in. Understand the value of homeownership.” —Warren Buffett, Chairman and CEO of Berkshire Hathawarns, the greatest values, and the least risk.” —Armstrong Williams, Entrepreneur and political commentator
- “Home is the nicest word there is.” —Laura Ingalls Wilder, Author
- “Trust, mutual respect, and shared values make work more rewarding and partnerships more successful.” —Robert Herjavec, Businessman and investor
- “Good communication is the bridge between confusion and clarity.” —Nat Turner, Preacher and abolitionist
” Trust is built in the small moments.” —Brené Brown, Bestselling author, research professor, and podcast host”
—Brené Brown, Bestselling author, research professor & podcast host
- “Trust is built in the small moments.” —Brené Brown, Bestselling author, research professor, and podcast host
- “In the real estate business, you learn more about people and community issues than in almost any other profession.” —Johnny Isakson, Former US Senator and real estate executive
Quotes to motivate your clients
- “The best time to buy a home is always five years ago.” —Ray Brown, Real estate expert at RE/MAX
- “Price is what you pay, value is what you get.” —Warren Buffett, Chairman and CEO of Berkshire Hathaway
- “Every person who invests in well-selected real estate in a growing community adopts the safest method of becoming independent.” —Theodore Roosevelt, 26th President of the United States
- “A man travels the world over in search of what he needs and returns home to find it.” —George A. Moore, Irish novelist, short-story writer, poet, art critic, memoirist & dramatist
“Don’t wait to buy real estate. Buy real estate and wait.”
— Will Rogers, American vaudeville performer, actor & social commentator
- “Real estate is not just a transaction. It’s about understanding the value of what lies beneath the surface.” —Dean Jones, CEO of Realogics Sotheby’s International Realty
- “Real estate cannot be lost or stolen, nor can it be carried away.” —Franklin D Roosevelt, 26th President of the United States
- “Real estate is more than just property — it’s the opportunity to build legacies, one home at a time.” —Dean Jones, CEO of Realogics Sotheby’s International Realty
Quotes to capture the feeling of home
- “The ache for home lives in all of us, the safe place where we can go as we are and not be questioned.” —Maya Angelou, Poet and civil rights activist
- “Home is not a place… it’s a feeling.” —Cecelia Ahern, Irish novelist
- “The magic thing about home is that it feels good to leave, and it feels even better to come back.” —Wendy Wunder, Author and international speaker
- “A house is made of walls and beams; a home is built with love and dreams.” —Ralph Waldo Emerson, 19th-century American writer and philosopher
“”Home is not a place… it’s a feeling.”
— Cecelia Ahern, Irish novelist”
- “There is nothing like staying at home for real comfort.” —Jane Austen, English novelist
- “Where we love is home — home that our feet may leave, but not our hearts.” —Oliver Wendell Holmes Sr., Physician, poet & author
- “Home is where you feel loved, appreciated, and safe.” —Tracey Taylor, Meaning of Home contest winner
Hilarious & engaging quotes
Last but not least, we have to be able to laugh at ourselves. Real estate is a career that is far more challenging than most people realize — give yourself grace. No two clients or transactions will ever be the same. If you’re feeling overwhelmed or want to give up, don’t worry. We all do sometimes, and that means you’re doing it right.
So take a deep breath, grab a glass of wine, and enjoy these hilarious quotes to lighten the mood.
Laugh-out-loud quotes to drive engagement
- “I am basically a full-time psychologist who shows houses every now and then.” —Dori Warner, Real estate agent
- “Please don’t confuse your Zillow search with my real estate license.” —Unknown
- “Why don’t real estate agents read novels? Because the only numbers in them are page numbers.” —Unknown
- “I don’t want to survive. I want to live. And I want to buy a house.” —Wall-E, a fictional character from Pixar’s Wall-E
- “A real estate agent has two listings. Now add 11 more. What does the agent have now? Happiness.” —Tim Dulany, Real estate professional
- “Closing deals and drinking coffee — real estate agents’ unofficial motto.” —Unknown
- “Don’t worry, better days are coming. It’s called closing day.” —Unknown
Clever quotes to lighten the mood
- “I’ve always wanted to be somebody, but I see now I should have been more specific.” —Lily Tomlin, American actress and comedian
- “The road to success is dotted with many tempting parking spaces.” —Will Rogers, American vaudeville performer, actor & social commentator
- “Age is of no importance unless you’re a cheese.” —Billie Burke, American actress and producer
- “Opportunity is missed by most people because it is dressed in overalls and looks like work.” —Thomas Edison, American inventor and businessman
- “People don’t buy homes. They buy dreams.” —Grant Cardone, Author, founder & CEO of Cardone Capital
- “In real estate, every house has a story; it’s just up to us to sell it.” —Unknown
The full picture
No matter where you are in your career, finding motivation and inspiration in other real estate professionals, successful business leaders, and influential figures will spark your ambition and help you find your voice in this industry.
Potential clients are always paying attention — what matters most is knowing what to say and when to say it. Like scripts, quotes are not about reading the words exactly as they’re written; they are about delivering a message that will resonate with your audience and leave a lasting impression.
