What Helps Sell a House? In 2025, It’ll Be These 6 Things

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I think the problem [pricing a home] is people tend to listen to family, friends, and neighbors, instead of analyzing the data.

  • Bonnie Fleishman

    Bonnie Fleishman Real Estate Agent

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    Bonnie Fleishman
    Bonnie Fleishman Real Estate Agent at Douglas Realty LLC Currently accepting new clients

    • Years of Experience 35
    • Transactions 1209
    • Average Price Point $338k
    • Single Family Homes 957

Table of Contents

4. Set the right price for your home

Setting the right price for your house has always boosted your chances of selling, but it’s especially important in the current housing market. As buyers slowly get used to high mortgage interest rates, many remain hesitant to buy with prices set unreasonably high. This may lead to a house lingering on the market, which can perpetuate the perception among prospective buyers, rightly or wrongly, that something might be wrong with the house.

Fleishman says one of the biggest mistakes home sellers make is not doing their homework before setting a price. “I think the problem [pricing a home] is people tend to listen to family, friends, and neighbors, instead of analyzing the data,” says Fleishman.

An easy way to help pin down a starting price for your home is to use an online tool, such as HomeLight’s Home Value Estimator. By simply entering a few details, this tool will examine similar listings in your area, look at your home’s features, and calculate the value of your home.

Still, if you want to set a profitable, yet appealing, price on your home, it’s a good idea to team up with an experienced agent. The best agents will conduct a Comparative Market Analysis (CMA) before pricing your home.

“I am seeing too many price reductions, which is usually the effect of overpricing,” says Betty Bargoil, a Raleigh, North Carolina agent with 26 years of experience. “You can never win ‘chasing the market down.’ Price it right, and it will sell.”

In the CMA process, the agent will dig into your house’s local market, your home’s features, current trends, and other important factors in order to set the perfect price on your home. These in-depth reports use data to back your pricing decision — making it easier to settle on a price that’s high enough to hand you a profit but not so high your house sits on the market.

5. Create an eye-catching marketing plan

If you want to connect with potential buyers and snag the right price for your home, it takes a holistic marketing plan. Not all sellers realize it, but real estate agents spend hours building buzz around the homes they sell. Simply put, the better you market your house, the easier it will be to sell your property at or above your asking price. Here are a few tips to help you spread the word about your home:

Sell at the right time of the year

Timing the market right is important if you want to land an ideal sale. Different areas will have hot seasons when you could increase the price of your house and lulls when you may risk watching your house sit on the market for longer than you want. Before you list your house, dig into the data and make sure you understand the best time of the year to sell your house within your local market.

This is another area where your local real estate agent’s expertise will come in handy. Because they spend hours eyeing local market data, it’s likely they’ll know exactly how to time your home sale and snag you the highest ROI possible.

Hire a professional photographer

Your home’s photos can draw in buyers or completely turn them away. That’s why it’s critical to use professional-level photographs when you sell your house.

“The most important thing, absolutely beyond a shadow of a doubt, are great photographs,” says Los Angeles agent Todd Jones. “I’ve seen listing agents list a property and, for whatever reason, they don’t put one photo in. And that’s just a crime. That’s doing a horrible disservice to the seller.”

Professional photographers will see the best angles, know how to reduce glare, and will be able to bring out the best in your house. And a good Realtor should have a photographer in their network and generally will offer the service for free.

6. Craft a captivating listing

A listing is a home’s first impression. It has to be accurate and also capture attention. Here are a few tips real estate professionals suggest to help you create an attention-grabbing listing:

  • List your house on a multiple listing service (MLS)
  • Include a virtual tour
  • Update photographs whenever you can
  • Upgrade your listing based on the remarks you hear at showings
  • Point out home features that appeal to a potential buyer’s lifestyle and emotions

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