When enterprises choose an email marketing platform, one of the key criteria is the convenient and effective use of the email builder in email production. The larger the campaigns they plan to run, the more types of emails they intend to use, and the bigger the teams working on the task, the more crucial this aspect becomes in their selection process.
Email marketing platforms understand this need and are constantly looking for ways to provide its clients with the best solutions for efficient email marketing. In this case study, we explore how Octeth listened to its clients’ feedback and enhanced the functionality of its email editor by integrating the Stripo plugin.
Expert
About Octeth: Empowering in-house email marketing solutions
Octeth is a provider of enterprise-grade, self-hosted email marketing software designed for businesses seeking complete control over their email campaigns. Its comprehensive platform supports audience management, advanced segmentation, email automation, list management, and detailed analytics, offering users a wide range of customization options. With a multiuser setup that includes role-based access and permissions, Octeth enables teams to collaborate seamlessly while efficiently managing their email marketing processes.
Octeth serves over 20,000 companies in 98 countries across industries, including retail, eСommerce, media, finance, affiliate marketing, and digital marketing agencies. The platform hosts millions of subscribers in multiple lists. It supports daily email volumes ranging from a few thousand to several million, making it a reliable choice for companies with significant email marketing needs.
By prioritizing data privacy, control, and flexibility, Octeth empowers in-house marketing teams to streamline workflows and execute impactful campaigns tailored to their audiences. This makes it an ideal solution for businesses requiring a self-hosted platform that ensures scalability and precision.
Challenge: Why Octeth needed to integrate an email builder
One of Octeth’s key challenges was providing users with a seamless, intuitive way to create and design professional email templates without needing to code. Octeth’s clients wanted a user-friendly email editor that would empower their teams to design visually appealing emails quickly while maintaining flexibility and brand consistency.
The challenge was driven by client feedback highlighting the limitations of existing tools. Simplifying the email creation process became a priority for Octeth, as it was clear that improving this platform aspect would significantly enhance the overall user experience and client satisfaction.
The main goal was to integrate a powerful drag-and-drop email editor to allow our users to create visually rich, responsive (mobile-friendly) emails with minimal effort. We wanted to give our clients the tools to create professional-grade emails easily while keeping them fully within the Octeth ecosystem.
Cem Hurturk,
Founder and CEO of Octeth.
Without a solution, Octeth risked losing clients who found the email creation process cumbersome. This is particularly true in the competitive email marketing sphere, where streamlined tools are essential for retaining customers and maintaining a competitive edge.
Choosing an email builder: How Octeth selected Stripo
When searching for an email editor to integrate into its platform, Octeth prioritized user-friendliness, flexibility, and compatibility with its existing infrastructure. The ideal solution also needed the following:
- ease of use;
- seamless integration;
- robust support for dynamic content;
- scalability alongside clients’ growing needs;
- a library of pre-built templates;
- responsive design capabilities.
Data security was another critical factor in the decision-making process. With clients hosting sensitive subscriber information on the Octeth platform, ensuring compliance with data privacy regulations was nonnegotiable.
Solution: Why Octeth chose the Stripo plugin
Octeth evaluated several email builders before selecting the Stripo plugin.
Stripo stood out because of its intuitive interface, extensive predesigned templates, and advanced integration capabilities. It provided exactly what we were looking for — an easy-to-use and easy-to-integrate tool that would enhance the design process without compromising on flexibility.
Cem Hurturk,
Founder and CEO of Octeth.
To ensure the editor met customer expectations, Octeth involved a subset of their users during the integration phase, collecting their feedback on the editor’s functionality, usability, and design options. This collaborative approach allowed Octeth to confirm that the Stripo editor addressed its clients’ needs while providing a seamless experience. Detailed documentation and support ensured a smooth transition for users adopting the new tool.
What is the Stripo plugin, and how does it work?
The Stripo plugin is a version of the editor that can be seamlessly integrated into any platform or system. It is JavaScript embedded in your application, which functions as a component. It receives HTML + CSS and returns HTML + CSS after modifying the code. All server components can be deployed at our end. Stripo is a software component, and we do not process your data or emails — just your codes.
Octeth chose the Stripo editor to support dynamic content so its customers can create personalized and engaging emails. Stripo’s demonstrated commitment to security and strong industry reputation reassured Octeth that it was the right choice to meet these stringent requirements.
Integration process: Only three weeks for full transition
During the initial consultation, Stripo worked closely with Octeth to understand its goals and the specific needs of its clients. The Stripo team provided a comprehensive demonstration of their platform, answered all questions, and outlined a clear road map for the integration process. This informative and collaborative session reassured Octeth that Stripo was the right partner to elevate its email marketing capabilities.
For the platform
The integration process of the Stripo editor into the Octeth platform was smooth and efficient, taking just three weeks to complete or taking just three weeks from start to finish.
The main steps included:
- implementing necessary changes to the user interface;
- updating backend code to support the integration;
- conducting thorough testing to ensure a flawless user experience.
Throughout the process, the Stripo support team provided outstanding assistance, helping Octeth to stay on schedule and address any challenges promptly.
For Octeth’s clients
The integration process is equally seamless for Octeth’s clients. Detailed instructions and dedicated support are provided during the setup phase, enabling most clients to start using the Stripo editor without any difficulties. While occasional questions arise, as is typical when adopting a new tool, the Octeth support team is always ready to assist, ensuring a smooth and positive user experience.
Results and impact: Streamlining email creation
Since integrating Stripo, the email creation process for Octeth’s users has undergone a remarkable transformation. The drag-and-drop editor eliminates the need for developers to create or modify email templates, empowering users with no coding experience to design visually appealing, responsive emails effortlessly. This shift has significantly reduced email production times, making the process faster, easier, and less frustrating.
(Source: Octeth user account)
User feedback has been overwhelmingly positive. Octeth users highlighted the following:
- the simplicity of the editor;
- the time saved during the design process;
- the tool’s ability to maintain consistent branding across campaigns easily;
- higher engagement and open rates, attributing this improvement to the visually stunning and personalized emails they can create more efficiently.
(Source: Octeth user account)
The most valuable features for our users are the drag-and-drop editor and integration capability via the Stripo plugin. The Stripo API allows us to use predesigned emails as reusable templates in Octeth. These features have made email creation faster and more flexible, enabling our users to easily customize their emails while ensuring consistency across campaigns.
Cem Hurturk,
Founder and CEO of Octeth.
(Source: Octeth user account)
Although Octeth is still gathering comprehensive metrics, early results indicate a noticeable increase in client satisfaction and engagement and reduced time spent on email design. As data collection continues, Octeth anticipates more significant overall campaign performance and user satisfaction improvements.
Wrapping up
Integrating Stripo’s email editor as a plugin has been an important step for Octeth, enabling them to provide a more seamless, efficient, and user-friendly experience for its clients. By addressing the need for a powerful yet accessible email creation tool, Octeth has significantly enhanced its platform’s value, empowering its clients to produce professional-grade emails without technical expertise.
The collaboration between Octeth and Stripo demonstrates the impact of leveraging innovative solutions to solve real-world business challenges. With faster production times, consistent branding, and improved client satisfaction, Octeth has solidified its position as a leading enterprise-grade email marketing platform.
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