When you submit queries through online platforms or contact experts via email, make sure your requests are clear and to the point. Most platforms require you to fill out a form with basic information, like your topic, the expertise you need, your deadline, and any specific questions you have. This helps experts see if they’re a good fit and ensures you get the most relevant responses.
Some platforms send your queries directly to experts they think match well, while others allow all experts in their networks to choose which queries to answer. In some cases, you may need to search platform databases to find and contact experts directly. Often, these platforms hide the email addresses of experts and requesters to protect privacy.
If you contact experts directly via email, you’ll need to provide the same basic information as you would when using a platform. Whether you use a platform or contact experts on your own, follow these tips:
- Outline the key topic and questions you want to cover. You don’t need to list every question. Explain that you’re providing “starter” questions and that you’ll share a complete list before the interview.
- Describe what you don’t want (briefly). It will help you weed out responses that are off-topic or not relevant to your needs. For example, “I’m looking for insights on the latest digital marketing trends, specifically around influencer strategies and AI-driven analytics. Please note, I’m not seeking information on basic social media tactics or general SEO practices, as those aren’t relevant to the focus of this article.”
- State how long the interview will take. It’s OK to give a range. Make sure to respect the scheduled time and avoid running over.
- Specify the deadline. Don’t write “flexible” or “as soon as possible.” Neither shows respect for your expert’s time. Pinning it down will increase the likelihood that you’ll receive a prompt and positive response.
- Include your B2B business/website URL/publication/reach. Experts may want to ensure your platform offers strong credibility and a substantial audience, helping them gauge the benefits of sharing their insights.
