In one of my recent articles, I tackled the subject of how to grow a business. Here, I am going to dive deeper into that topic, specifically looking at how to grow a business using social media.
It is no secret that social media is a fab way of leveraging your business to new heights, which is why so many of our clients use our social media management service! But this blog isn’t about us. Instead, it’s to provide you business owners with practical top tips to grow your business using social media.
What Is Social Media Marketing?
Social media marketing, a branch of digital marketing, is a way of using various social media platforms to market your business, connecting you and your brand to your target audience.
With around 5.22 billion people across the globe using social media channels to share information and connect, it is a great way to showcase who you are as a company, increasing brand awareness and gathering connections and potential customers.
With Facebook, Instagram, X and TikTok being among the big contenders in becoming the ‘everything app’ (we speak about this in our podcast episode, check it out), not having a presence on these platforms means you run the risk of getting left behind.
It is one thing knowing what it is, but how can you grow a business using social media marketing?
How To Use Social Media To Grow Your Business
Here are my top 4 tips on how to grow a business using social media.
With social media, it isn’t as much about frequency but more about consistency. If you can only commit to three posts a week, stick to that. Ensure that you are posting across your social media channels consistently. Of course, the more posts, the better to stay ahead of algorithm changes.
A content calendar and a scheduling platform can help you remain consistent when posting on social media.
- Invest in paid social ads if necessary.
If necessary is the keyword here. Organic social media marketing can massively boost your reach and engagement. But if your business needs that extra push in driving traffic back to your website, you may want to invest in some paid ads.
This is especially useful if you are wanting to drive traffic to your site throughout a certain campaign.
In order for other businesses or customers to engage with you, you need to engage with them.
Join relevant groups, get involved in discussions and make your presence known on social media channels. Engagement goes beyond posting content, in fact, that is only the start of social media marketing. In order to get the most out of the social channels and grow your business, you need to be seen as active within the online community.
Social media is a place for two way communication.
- Drive traffic back to your website.
Last but not least, make sure you are using your social media marketing efforts to drive traffic back to your website and hopefully become paying customers!
One thing I hear quite a lot is ‘I’ve built my business on Facebook’ or ‘I don’t have a website because I used LinkedIn’. Whilst it is fantastic to have such a strong social presence – it is really important that, for you to have full control of your business and its leads, you drive them back to the plot of digital land you own – your website.
Social media should act as speakers, amplifying the message you are sharing on your website.
How To Grow A Business Using Social Media With GrowTraffic
Our tailored social media management service is for business owners who want to grow their business using social media.
From strategy and content to engagement and ad management, we offer fully bespoke social media packages, tailored to your business needs and budget.
Want to know more about how to grow a business using social media? Reach out!
