How to Elevate Your Brand with Compelling Brand Story Video Production – DevLab Creative – Indianapolis Creative Agency

 

Planning Your Brand Story Video

 

 

Define Your Core Message

Before you start planning the video, be clear about the message you want to convey. What are the key takeaways for your audience? Your core message should align with your brand ethos and appeal to the emotions or values of your target demographic.

 

Know Your Audience

Understanding your audience is crucial. What are their preferences, pain points, and expectations? Tailor your story to meet their needs and resonate on a personal level. This connection can turn viewers into loyal customers.

As an example, our brand story video for Choices —an organization that helps youth and adults facing significant behavioral and emotional challenges. The video showcases the unique stories of one of their core services. By highlighting the struggles and triumphs the video resonates with their target audience—foster care providers.

 

Choose the Right Format

Decide on the format of your brand story video. Will it be a documentary-style featuring the founder, a series of testimonials from satisfied customers, or a creative animation? The format should fit the message and appeal to your intended audience.

 

 

 

 

Crafting the Story

 

Create a Strong Narrative

Every good story has a beginning, middle, and end. Introduce the problem your brand solves, show how your brand tackles this problem, and end with a vision of what success looks like with your product or service.

 

Incorporate Emotional Elements

Emotions drive decisions. Include real stories about challenges and triumphs, use genuine testimonials, or depict a relatable scenario that evokes emotions such as happiness, relief, or satisfaction.

Our video for Mental Health America of Boone County tugs at the heartstrings by showcasing the struggle and triumph of their domestic violence programs. The video takes viewers on the journey from actual survivors and providers.

 

 

 

 

Producing the Video

 

Choose the Right Team

A skilled video production team can make a significant difference. Select a team that understands your brand voice and has experience creating similar types of content.

Sometimes it takes long hours, long drives, and long flights.  Make sure you can spend that time together.  For example, we traveled with Indiana Soybean Alliance throughout the state as well as several days in Mexico to finish this video.  We were lucky enough to have worked on several projects together before this one and knew we all got along well enough to make this trip.. but sometimes that may not be the case.

 

Invest in Quality Production

High-quality visuals and audio are non-negotiable for making your story compelling. This doesn’t always mean high cost; rather, it’s about smart allocation of budget—prioritizing excellent cinematography, sound design, and post-production edits.

 

 

 

Distributing the Video

 

Leverage Multiple Channels

Share your video across multiple platforms where your audience is most active, including social media, YouTube, your website, and email newsletters.

 

Encourage Shares and Engagements

Engage with viewers who comment on your video and encourage them to share it. Viral sharing can increase your brand’s visibility exponentially.

 

Measure Performance

Use analytics tools to track the performance of your video. Understanding viewer behavior and feedback can help refine future video strategies and content.

 

A compelling brand story video is a powerful tool in your marketing arsenal. It not only increases brand awareness but also builds emotional connections with your audience, fostering loyalty and advocacy. By carefully planning, producing, and promoting your brand story video, you can significantly elevate your brand’s market position and create lasting impressions on your customers. Contact us today to learn more about how we can help elevate your brand with compelling brand story video production.