Here are the types of corporate videos that people ask for the most, and how those key factors play into the overall cost.
Explainer Video: range $6k-$12k
An explainer video is just a way to show your customers how to use your product or service. These videos usually feature some animation, on-screen graphics, and a professional voice-over. A standard 2-minute explainer video with 2D animation starts at $6k. If you mix in some live action, go for a longer video, or opt for more sophisticated animation, then your costs will rise. This style of video was big a few years ago but has since fallen off.
Talking Heads: range $5k-10k
We know, “talking heads” isn’t the catchiest name, but it gets the point across. These videos are straightforward—it’s just people talking. Typically, they feature interviews with executives or experts discussing new products or the direction of the company. The cost depends on how many people are speaking, where you’re filming, and how many cameras are used. For a basic executive interview with one speaker and two cameras, prices start at $5k. This style of video might also include testimonial videos.
Commercials: range $15k-$500k
How much does it cost to make a commercial? Well, pinning down a price can be tricky, and here’s why: commercials vary widely, from those awkward cable TV spots to ones that could pass for Oscar-nominated shorts. They need to stir emotions and weave a compelling narrative about your brand, factoring in the length, professional talent, scripting, cameras, sophisticated editing, and the target audience.
Costs can skyrocket if you’re aiming for a broad audience with a national commercial. These usually demand top-notch locations, art direction, and camera gear. Hiring professional actors and voice-over artists costs more, especially for national spots. Don’t forget, the size of your crew also bumps up the budget, including everyone from makeup artists to camera assistants.
So, what should you budget for a commercial? As a general guideline, set aside at least $7,000 for a local ad and start at $30,000 for a national one, with the potential to climb to $200,000 or more depending on the production’s scale and quality.
