Cut the Fluff: A Guide to Concise B2B Writing

You can practice making your content accessible with the Readable tool. It scores your writing, highlights trouble spots and flags long sentences. One caveat is that it takes getting used to if you write at a college level or above. For example, if you use the word, “metallography,” the tool will alert you that it’s a hard word. Unfortunately, not every word has a substitute. Working with the tool takes patience.