Coaching Tip Of The Week - Your Brand is Your Power

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When you hear the word “brand,” what comes to mind? Perhaps iconic names like Nike, McDonald’s, or in our world, Coldwell Banker and RE/MAX. But let me ask you this: when people think about real estate in your community, do they think about you?

If not, it’s time to make that change.

Table of Contents

What Is a Brand? It’s More Than a Logo

Your brand is not just your brokerage’s logo, your business card, or your website. Those are parts of the puzzle, but your brand is you—the perception people hold of you as a professional. Are you synonymous with trust? Expertise? Local market knowledge? If not, we’ve got work to do.

Think of powerhouse agents like Ryan Serhant or Josh Altman. They didn’t just ride on the coattails of their brokerage’s brand; they created their own. When people think of luxury real estate, they think of them. Why? Because they mastered two critical components: brand awareness and brand differentiation.

Step One: Build Brand Awareness

Brand awareness answers a simple but crucial question: How many people in your market know you’re a real estate agent?

Every action you take—whether it’s a Facebook post, an Instagram Reel, or even an automated email from iHomefinder Max is a chance to reinforce your name. Think of it this way: every time you show up in someone’s social media feed or mailbox, you’re training their brain to associate “real estate” with “you.”

Take inspiration from the giants. When you think of fast food, McDonald’s springs to mind. Why? Because they’ve spent decades ensuring you see their golden arches everywhere. You need to do the same in your market. Visibility isn’t optional; it’s vital.

Step Two: Differentiate Your Brand

Awareness alone isn’t enough. People might know your name, but why should they choose you? This is where brand differentiation comes in.

Think about car brands like BMW and Mercedes-Benz. Both are luxury brands, but BMW positions itself as “The Ultimate Driving Machine,” while Mercedes leans into elegance and prestige. It’s their differentiation that helps consumers choose between them.

What makes you different? Maybe you offer exclusive market insights through cutting-edge technology like iHomefinder Max. Perhaps your local knowledge is unparalleled, or your client communication is second to none. Whatever it is, make sure your audience knows it.

Every Action Shapes Your Brand

From your email signature to your Instagram stories, every touchpoint is a chance to strengthen your brand. Be intentional.

Leverage Your Brokerage: If you’re with a renowned brokerage, use their credibility to boost your own. Align your personal brand with the prestige of their name.
Use Technology: Platforms like iHomefinder Max give you tools to communicate your unique value. Use them to show clients why you’re the best choice in your market.
Be Consistent: Consistency breeds familiarity, and familiarity breeds trust. Keep your messaging, visuals, and tone aligned across every platform.

The Winning Formula: Awareness + Differentiation = Success

When you dominate brand awareness and nail brand differentiation, something magical happens. You become the go-to name in your market. When people think of real estate, they’ll think of you first—and that’s the ultimate goal.

So, ask yourself: are you building a brand that stands out? Are you using every tool at your disposal to make sure your name is the one your community remembers?

If the answer is no, it’s time to take action. Your brand is your power. Use it wisely.

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Admin2020-09-25 18:01:222020-12-10 17:30:34Agent CRM To Do List Basics

Do you feel like you’re losing ground in the battle against the…

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Admin2020-09-18 17:47:432020-12-10 17:31:20Boosting Your Real Estate Business Productivity

If you’re using Optima Express, our IDX plugin for WordPress,…

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Admin2020-09-17 17:52:542020-09-17 17:52:54Resolving “System Issues” Error Messages On WordPress Websites

The rate for a 30-year fixed-rate mortgage dropped to a new all-time…

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Admin2020-09-11 18:44:112020-09-15 16:33:46How Preapproval Gives You Home Buying Power

Promoting your own listings on your site is certainly one of…

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Admin2020-09-04 16:39:282021-03-24 11:05:34Real Estate Marketing And Your Featured Listings

Just like gutters and downspouts, your lead database needs maintenance…

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Admin2020-09-03 18:31:332020-09-09 11:07:04Optimizing Your Real Estate Leads For Fall And Beyond

Your organic website traffic is one of the most important channels…

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Admin2020-08-26 16:01:062022-07-13 18:10:31Real Estate SEO Questions And Answers

There’s a very important feature in every iHomefinder account…

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Admin2020-08-21 19:11:122021-03-24 11:06:52The Property Organizer And Your Real Estate Leads

Buying a house sight unseen seems like a radical idea with real…

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Admin2020-08-17 18:26:352020-08-18 10:24:27Tips For Buying A House Sight Unseen

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After you have settled on a design for a real estate website,…

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Admin2020-08-12 17:17:452020-08-13 15:26:37CSS And Your Real Estate Website Design

Mortgage rates just dropped in the week ending August 6th to…

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Admin2020-08-06 17:17:022020-08-11 16:14:03Is Now The Best Time To Buy A House?

All iHomefinder accounts include an option to display Featured…

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Admin2020-07-31 17:11:592022-01-25 15:33:38Featured Listings Basics

We’re pleased to announce iHomefinder IDX products are now available…

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Admin2020-07-29 16:33:222020-07-29 17:20:03Announcing IDX Service For St Lawrence County Board Of Realtors

After shutdowns earlier this year, existing home sales have…

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Admin2020-07-24 17:01:202020-07-24 17:15:04Home Buying Recovery Continues

We’re excited to announce some brand new features are available…

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Admin2020-07-22 17:23:262020-07-22 22:19:14New! Calendar Sync And Email Marketing Features

Consumers love using a map search when looking for properties…

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Admin2020-07-21 11:00:202022-10-17 14:56:54Using WordPress IDX Map Search Shortcode

Marketing Automation is included with our Agent CRM plans to…

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Admin2020-07-15 18:04:272021-01-08 12:20:25Growing Your Real Estate Email Marketing

If you’re like most people, you’re spending more time at…

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Admin2020-07-10 18:00:582020-07-10 18:02:37Ten Fun Yard Projects

All iHomefinder account plans include our complete collection…

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Admin2020-07-07 17:53:152021-03-24 09:37:24iHomefinder Lead Capture Basics

Different signs from May and June continue to support the claim…

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Admin2020-06-26 17:49:502020-06-26 17:49:50More Positive Trends In The Real Estate Market

Our recent webinar about iHomefinder account features explains…

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Admin2020-06-19 15:23:122020-06-19 15:39:34Guide To iHomefinder Account Features

Now is the time to optimize your real estate website for online…

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Admin2020-06-05 18:38:382021-03-24 11:09:20Promoting Virtual Tours On Your Real Estate Website

Working from home productively can be challenging when everyone…

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Admin2020-05-29 17:37:502020-05-29 17:50:38Working From Home Productively

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We’re enhancing our products in response to the new challenges…

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Admin2020-05-22 16:49:342020-05-22 16:49:34New Enhancements For Virtual Tours And Virtual Opens

Agents love using our Optima Leads mobile app to manage their…

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Admin2020-04-29 17:45:392020-05-13 15:51:41Your New App Features Are Waiting

With virtual tours now recommended by the National Association…

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Admin2020-04-22 17:36:242020-04-22 17:36:24Staging Tips For A Virtual Open House

The idea of using Facebook Live for a real estate open house…

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Admin2020-04-17 17:30:192020-04-17 17:52:16Using Facebook Live For Your Real Estate Open House

Our April 14th webinar featured guest speaker and award-winning…

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Admin2020-04-15 18:09:332021-12-22 12:46:06Real Estate Agent Tips From A Veteran Coach

With social distancing constraints, virtual tours and video tours…

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Admin2020-04-10 18:15:052020-04-10 18:18:54Capture Leads With A Virtual Tour

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Buyers who have been on the sidelines waiting to make a move…

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Admin2020-04-03 17:45:102021-01-08 12:17:34Smarter Real Estate Email Marketing

Like every area of business, real estate is feeling the impact…

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Admin2020-04-01 17:01:092020-04-01 23:06:25Coronavirus Resources For Agents And Brokers

Since most property showings and open houses have come to a halt…

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Admin2020-03-27 17:03:182020-04-17 17:38:53Virtual Tour Real Estate Tips

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With more and more people presently practicing social distancing,…

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Admin2020-03-23 18:31:242020-03-23 18:31:24Real Estate Video Production Tips For Agents

When weather cooperates, this time of year is always good for…

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Admin2020-03-18 17:17:062020-03-19 10:22:59Spring Yard Clean Up List

Lots of agents wrestle with establishing a consistent workflow…

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Admin2020-03-11 17:13:042023-11-27 08:54:24Integrations For Real Estate Lead Management

Get the most value from your iHomefinder agent account! Our February…

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Admin2020-02-21 16:41:412020-03-17 14:45:55Top Tips For iHomefinder Agent Accounts

Does our last recession tell the story for what will happen to…

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Admin2020-02-14 17:19:282020-02-14 17:19:28Housing Prices And The Next Recession

Keeping track of appointments, call backs, emails, and other…

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Admin2020-01-31 17:06:432020-02-11 15:59:07Why CRM Tasks Are So Important To Your Business

Our latest agent solution with a real estate CRM launched in…

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Admin2020-01-17 16:42:402020-02-13 15:12:29Close More Business With An Agent CRM

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One of the most important steps in launching a WordPress website…

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Admin2020-01-10 17:14:152021-03-19 09:45:25WordPress Themes For Real Estate Websites

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Have you heard the term “Internet of Things” and wondered what…

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Admin2020-01-08 18:09:572020-01-08 22:05:30Your Smart Home Primer

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Clients frequently ask us what percentage of new visitors they…

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Admin2020-01-03 17:24:112020-01-03 17:26:47Optimizing Lead Capture On Your Real Estate Website

Do you really need your own real estate agent website if you’re…

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Admin2019-12-27 16:20:002020-01-30 12:59:04Why You Need A Real Estate Agent Website

Fannie Mae’s 2019 Home Purchase Sentiment Index (HPSI) increased…

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Admin2019-12-20 15:42:012020-01-30 12:58:20Home Purchase Sentiment Jumps

Postal code is a popular property search option but it can be…

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Admin2019-12-18 10:20:442019-12-18 10:20:44Property Search Optimized In Canada

By partnering with iHomefinder through our Partner Program, web…

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Admin2019-12-06 15:55:042019-12-12 10:19:42Refer A Web Developer And Get A Reward

On December 2, we announced an exciting new service for agents…

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Admin2019-12-04 18:01:422019-12-18 10:48:38A Single Solution For Agent Success

In our article Real Estate Website Design With WordPress, we…

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Admin2019-11-27 15:50:082019-11-27 15:51:51WordPress Shortcodes For Real Estate Websites

Pocket listings are off-market listings which may never reach…

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Admin2019-11-15 13:25:022019-11-15 13:42:12Pocket Listing Ruling Opens Up Inventory

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It’s time to put the power of a business app for real estate…

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Admin2019-11-08 12:43:152019-11-08 16:29:32Real Estate Business App Benefits

What Is A CRM?
CRM stands for customer relationship management…

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Admin2019-10-30 08:00:422019-11-04 08:15:41Real Estate CRM Basics

Appraisals are an important part of real estate transactions,…

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Admin2019-10-23 08:00:292019-10-16 17:28:20Real Estate Appraisal Guide

If you’re like most agents, you don’t have a lot of time to research…

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Admin2019-10-16 09:28:412019-10-16 10:46:25How To Close More Business With MarketBoost

Millennials now number about 83M or over a quarter of the nation’s…

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Admin2019-10-11 16:26:302019-11-11 16:48:48Millennial Real Estate Facts And Tips

If you’re relying on your real estate newsletter and maybe some…

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Admin2019-09-26 15:35:132019-10-16 15:46:09Why Your Real Estate Newsletter Isn’t Enough

The Control Panel provided with iHomefinder IDX accounts is the…

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Admin2019-09-19 16:19:122019-09-20 10:11:36New Control Panel Preview

Most real estate professionals are familiar with the concept…

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Admin2019-09-13 17:37:432019-09-17 14:01:11Building Effective Real Estate Community Pages

Immediate follow-up with every new lead is critical for your…

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Admin2019-09-06 10:50:552021-01-25 10:18:08Introduction to iHomefinder Marketing Automation

This article provides everything you need to know about iHomefinder…

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Admin2019-08-30 17:07:232022-08-05 12:27:02IDX Integration for Websites

So you’ve launched your IDX website with all kinds of property…

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Admin2019-08-28 16:28:272021-01-08 14:43:53Nurturing Leads With Your IDX Website

If you’re new to iHomefinder IDX and/or WordPress, this webinar…

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Admin2019-08-22 16:00:412021-04-08 16:46:09WordPress IDX Basics

Most agents and brokers count on their real estate website to…

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Admin2019-08-14 18:12:142019-08-15 11:37:33Planning Your Real Estate Website Success

Timing is key in business, especially in real estate. Home buyers…

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Admin2019-08-06 15:55:372021-01-08 12:29:54Real Estate Follow-Up and Business Growth

Your mobile assistant is here! Optima Leads, our app for iOS…

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Admin2019-03-26 14:29:162019-07-17 09:27:53Optima Leads – App for Agents

December 2019 US Real Estate Market Update

Note: December 2018 data below are the most recent released by…

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Admin2019-02-01 16:26:562019-07-17 10:10:34December 2018 US Real Estate Market Update

Note: November 2018 data below are the most recent released by…

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Admin2018-12-28 10:16:462019-07-17 10:10:35November 2018 US Real Estate Market Update

There used to be a time when having lots of generic pages of…

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Admin2018-12-27 16:15:052019-07-17 09:27:54Get More SEO Juice with iHomefinder IDX and WordPress

Note: October 2018 data below are the most recent released by…

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Admin2018-11-30 14:43:322019-07-17 10:10:36October 2018 US Real Estate Market Update

Timing is everything in real estate. Consumers expect prompt,…

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Admin2018-11-15 12:10:592019-07-17 09:44:47Grow Your Revenue With Smarter Followup

Note: September 2018 data below are the most recent released…

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Admin2018-11-02 15:56:182019-07-17 10:10:36September 2018 US Real Estate Market Update

You may already know MarketBoost automates website and email…

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Admin2018-10-24 15:56:332019-07-17 09:27:55Boost Your Real Estate Marketing on Social Media

We’re very excited to announce new Zapier integrations! You can…

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Admin2018-09-27 13:27:102019-07-17 09:27:56Announcing Zapier Integrations

The real estate industry is very complex and always evolving.…

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Admin2018-07-19 11:08:502019-07-17 10:00:485 Ways to Become a More Efficient Real Estate Agent

Provide a Compelling Search Experience with Premium Search

Premium Search provides an property search experience that…

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Admin2018-07-10 10:53:252019-07-17 09:44:49Provide a Compelling Search Experience with Premium Search

Lead Generation Ideas for Real Estate Agents and Brokers | iHomefinder

Updated June 2018

Technology-driven solutions are the…

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Admin2018-06-22 05:05:332019-07-24 15:16:04Lead Generation Ideas for Real Estate Agents and Brokers

Updated for 2018

Social media can help your agent team generate…

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Admin2018-06-15 07:48:452019-07-17 09:44:503 Winning Strategies for Real Estate Agents on Facebook for 2018!

What is a CRM and Why You Should be Using One as a Real Estate Agent | iHomefinder

Customer relationship management (CRM) offers busy agents the…

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Admin2018-06-11 14:56:192019-07-24 15:18:37What is CRM and Why Should You Use ONE as a Real Estate Agent

iHomefinder's ONE CRM What Sets Us Apart from the Rest | iHomefinder

There is a lot of variation within the real estate industry,…

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Admin2018-06-01 08:33:392019-07-24 15:19:35See What Sets the iHomefinder ONE’s CRM Apart from the Rest

As a real estate agent, you may have noticed that there never…

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Admin2018-05-25 08:12:042019-07-17 09:44:52Using ONE to Automate Lead Nurturing

There are many ways that customer relationship management (CRM)…

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Admin2018-05-18 07:37:432019-07-17 09:44:537 Ways a CRM Can Increase Your Sales

Introduction to ONE
iHomefinder ONE provides agent teams and…

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Admin2018-01-30 15:24:282019-07-17 09:44:55Launching Your iHomefinder ONE Account

iHomefinder is now delivering CRM, IDX, and lead generation in…

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Admin2018-01-16 15:17:412019-07-17 09:44:56How iHomefinder’s ONE CRM Can Take Your Agent Team to the Next Level

Optima adds a wide range of property search options to your website…

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Admin2017-08-10 09:22:432019-07-17 09:28:02Property Search Features in Optima

Optima transforms your website into a marketing machine with…

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Admin2017-08-04 05:48:592019-07-17 09:44:56Add IDX Search and Lead Capture to Your Website

You’ve likely been to the conventions, listened to webinars…

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Admin2017-07-24 16:06:112019-07-17 09:44:5714 Real Estate Promotion Ideas You Might Not Be Using

What if you could introduce potential home buyers who live…

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Admin2017-07-20 13:36:472019-07-17 09:58:39Virtual Reality for Real Estate – What Can It Do for You?

You may have a powerful tool for closing more real estate…

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Admin2017-07-03 05:23:372019-07-17 09:44:58How to Close More Real Estate Deals with Facebook Messenger

Online reviews help us decide where/what to eat, what to watch,…

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Admin2017-06-07 10:04:222019-07-17 09:45:53How Online Reviews Can Either Make Or Break Your Business

We don’t have to sell you on the importance of adding strong…

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temp2016-12-02 07:22:592019-07-17 10:28:39How to make your listings stand out with Facebook 360

Real estate agents are no longer the single, solitary gatekeepers…

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Admin2016-11-23 10:00:442019-07-17 10:28:50The New, Tech-Savvy Real Estate Agent

In 2005, Brian Barry, began working with Jason Crouch at…

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Admin2016-10-31 13:09:592019-07-17 10:28:54Introducing Brian Barry of All East Bay Properties

With MarketBoost enabled in your iHomefinder account, you…

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Admin2016-10-12 17:47:522019-07-17 09:28:06Nurture Your Leads with MarketBoost

Lead generation is the life blood of your real estate business.…

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Admin2016-09-15 07:29:422019-07-17 10:29:00How to Make Your Lead Generation More Effective

There is so much happening in the real estate market…

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Admin2016-08-01 14:03:152019-07-17 10:29:0412 Real Estate Blogs Worth a Closer Look

Helping Brokers Scale Their Business
Are you looking for…

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Admin2016-06-16 09:18:372019-07-17 10:29:09Broker Enterprise License Announcement

MarketBoost…

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Admin2016-05-12 11:27:082019-07-17 10:29:14Best Real Estate Plugin for WordPress

If you want to achieve online success with your real estate website,…

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Admin2016-05-04 11:06:412019-07-17 10:29:19Blueprint for Creating Real Estate Content

The longer a sales agents remain with…

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Admin2016-04-11 10:59:152019-07-17 10:10:38Retention Strategies for Real Estate Brokers in 2016

How do you manage lead nurturing activities with all the direct…

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Admin2016-02-09 12:29:332019-09-16 13:37:30Introducing MarketBoost

Introducing Becky Morris and Morris Raney Real Estate

Becky…

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Admin2016-01-05 06:44:302019-07-17 09:45:03Featured Client- Morris Raney Real Estate

Share this Image On Your SitePlease include attribution…

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Admin2015-11-23 14:52:052019-07-17 10:29:31SEO Tactics You Can Put To Use Immediately

Find the IDX solution that will work best for your…

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Admin2015-11-13 10:09:582019-07-17 10:29:44Featured Client- Marin County Real Estate

Twitter for Real Estate agents

Twitter is an important platform…

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Admin2015-11-10 15:00:002019-07-17 09:58:43Twitter For Real Estate Agents

To be successful, there are many things you can do in your real…

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Admin2015-10-29 15:12:362019-07-17 09:58:44Six ways to brand yourself as a Real Estate Agent

Lead Generation and event tracking have never been so easy. The…

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Admin2015-10-09 14:59:252019-07-17 09:28:12Learning Center Series: Lead Generation

We hope you can join us for our upcoming Learning Center Series…

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Admin2015-09-30 17:00:132019-07-17 09:52:47Learning Center Series – Introducing iHomefinder Lead Generator

Have you opened a website on your cell phone and the only way…

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Admin2015-09-28 09:38:082019-07-17 09:51:04Why Real Estate Success Depends on Your Mobile-Friendly Website

Creating a real estate website that offers a good customer experience…

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Admin2015-08-31 09:50:062019-07-17 09:58:456 Items Every Real Estate Website Should Have

What if your site visitors could draw a map to see available…

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Admin2015-08-25 14:49:432019-07-17 09:28:14Announcing Consumer Polygon Search

Free eBook
The real estate market is undergoing significant…

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Admin2015-07-29 13:11:432019-07-17 09:58:45The IDX Opportunity | Real Estate IDX Websites

One of the best ways to drive traffic to your site is by…

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Admin2015-07-20 07:19:532019-07-17 10:29:57Top Socially Shared Real Estate Blogs – June 2015

We hope you can join us for our upcoming Learning Center Series…

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Admin2015-05-20 10:17:572019-07-17 09:52:48Creating a Social Media Strategy That Drives Leads

Keep reading below to learn more about these updates that were…

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flynn2015-02-24 14:44:432020-12-14 16:53:04Feature Updates – February 2015

Why nurture leads? Marketing to acquired leads is smart!
Forrester…

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Admin2014-09-30 10:42:462019-07-17 10:14:59Using Your IDX To Close Business

We’re pleased to announce the launch of iHomefinder’s Learning…

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Admin2014-09-12 11:17:182019-07-17 10:13:49Introducing iHomefinder’s Learning Center Series

Available Now!
We’re pleased to announce a powerful new option…

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Admin2014-08-26 13:35:322019-07-17 10:34:15Announcing Polygon Saved Search Pages

This is the third and final post in this series of posts covering…

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Admin2014-06-25 14:12:402019-07-17 09:58:06Indexable IDX for SEO Part 3 – Add More Listings

This is the second of three posts discussing how your iHomefinder…

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Admin2014-06-20 14:20:182019-07-17 09:58:13Indexable IDX for SEO Part 2 – Site Content

All iHomefinder accounts provide an indexable IDX solution, allowing…

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Admin2014-06-18 12:24:022019-07-17 09:58:22Indexable IDX for SEO Part 1 – The Basics

iHomefinder is excited to announce the arrival of Responsive…

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flynn2014-06-18 09:53:142019-07-17 09:50:15Responsive OmniPress – Real Estate IDX Websites

This week’s launch of Responsive Optima Express is complete,…

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flynn2014-04-17 11:17:522019-07-17 10:30:30Responsive IDX for WordPress – Search Widgets & Shortcodes

We’re happy to announce that the beta version of Optima Express…

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Admin2014-03-13 12:43:502019-07-17 09:45:05Now in Beta – Responsive IDX for WordPress

Are you thinking outside the box for your next real estate site…

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Admin2014-01-06 14:24:022019-07-17 10:20:17Announcing CloudIDX™ – Direct Access to MLS® System Data

Our Optima IDX accounts provide the most comprehensive set of…

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Admin2013-07-15 18:17:342019-07-17 09:45:06Display IDX Listings Under Your Own Domain Name

We have had an incredible response to our Optima OmniPress websites…

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Admin2013-07-12 12:37:282019-07-17 09:51:25Broker Plans Now Available in iHomefinder Optima OmniPress Websites

Get more out of Map Search! Optima IDX & Optima Express clients…

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flynn

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flynn2013-05-14 10:07:122019-07-17 10:30:39Map Search Widget Location & Zoom Level

We at iHomefinder are so happy to introduce our latest product,…

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flynn

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flynn2013-04-10 11:44:142019-07-17 09:45:07Introducing Optima OmniPress: Complete WordPress IDX Websites

Say hello to Optima OmniPress from iHomefinder and say goodbye…

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flynn

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flynn2013-03-20 12:52:262019-07-17 09:50:16Optima OmniPress: WordPress Websites with IDX

Two new features added to the latest version of iHomefinder’s…

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flynn

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flynn2013-02-28 13:57:292019-07-17 09:50:18Optima Express Features – Email Branding & Navigation Menu

Whether your WordPress theme is real estate-specific or not,…

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flynn

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flynn2013-02-28 11:32:482019-07-17 09:50:19Agent Bio & Social Media Widgets for Optima Express

The latest version of iHomefinder’s Optima Express is out today,…

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flynn

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flynn2013-02-28 11:17:232019-07-17 09:50:19New Widgets & Features in Optima Express

iHomefinder is happy to announce our latest product offering…

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flynn

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flynn2013-01-18 11:21:252019-07-17 09:45:11Introducing Optima Mobile – Mobile Websites with IDX

November 20, 2012

If you are looking for ways to convert more of your site visitors…

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0

Admin

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Admin2012-11-20 17:17:072019-07-17 09:32:46Customizable User Registration

We’re excited to announce that iHomefinder’s IDX for Facebook…

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0

flynn

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flynn2012-09-27 18:33:422019-07-17 09:45:12Optima Social Price drop! Facebook IDX for $9.95/month

It’s a great day for brokers! Optima Express Brokerage, iHomefinder’s…

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flynn

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flynn2012-08-27 08:08:462019-07-17 09:32:08iHomefinder Optima Express Brokerage: WordPress IDX for Brokers

Great news for Optima and Optima Express clients – the Property…

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flynn

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flynn2012-08-23 14:41:502019-07-17 09:45:13New Today: The Property Gallery Slider

We at iHomefinder know that agents and brokers need to be where…

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flynn

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flynn2012-07-25 14:56:102019-07-17 09:32:09Customize Your Property Search & Listings on Facebook

Now get even more leads and display more listings with Optima…

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flynn

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flynn2012-07-24 11:43:482019-07-17 09:45:13New Optima Express Pages – More WordPress Leads & Listings

Real estate agents are told to use social media to reach out…

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0

flynn

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flynn2012-07-20 10:41:062019-07-17 09:45:14iHomefinder Helps Agents Get Leads from Facebook

We’re happy to announce the launch of our newest product – Optima…

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0

flynn

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flynn2012-07-19 11:21:302019-07-17 09:45:15iHomefinder Launches Optima Social – IDX for Facebook!

June 5, 2012

Optima IDX, Optima Express, and iSite clients, enhance your Facebook…

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0

flynn

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flynn2012-06-05 15:03:102019-07-17 10:33:15Property Search & Featured Listings for Facebook Timelines!

New this week! Prospects heading out to tour open homes this…

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0
0

flynn

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flynn2012-04-13 09:04:192019-07-17 09:45:16Searching For Open Homes Is Easier with Optima IDX

The latest version of the Optima Express IDX plugin for WordPress…

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0

flynn

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flynn2012-03-29 11:23:332019-07-17 09:45:17A New Look for Optima Express Search

Earlier this week we launched some great improvements to our…

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flynn

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flynn2012-03-02 08:37:112019-07-17 09:32:15Optima IDX: Easier Search with Free Text & Auto-suggest

Our Facebook App is included in our Optima IDX and iSite accounts.…

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0

Admin

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Admin2012-02-17 15:10:072019-07-17 10:31:27iHomefinder Facebook App Default

We’re very excited to announce our new Facebook App which lets…

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0

njohl

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njohl2012-01-12 17:57:552019-07-17 09:32:16iHomefinder Facebook App is here!

There’s no slowing down the enhancements we keep adding to Optima…

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0

njohl

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njohl2012-01-12 17:52:322020-12-14 13:30:36Optima Express – More Options More Power

MLSListings members, if you missed the December 2011 MLSListings…

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0

njohl

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njohl2012-01-11 14:24:332019-07-17 10:22:58MLSListings IDX for WordPress webinar replay

Nick Lovegrove, owner of limeyboy.com, recently implemented our…

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0

njohl

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njohl2011-12-13 15:37:592019-07-17 10:23:07Leaf Realtors showcases Optima Express WordPress plugin

Happy December! We’re excited to announce new enhancements…

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0

njohl

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njohl2011-12-02 11:07:472019-07-17 09:32:18What’s New From iHomefinder This December!

Now available in Optima Express Pro, add listings to any WordPress…

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0

flynn

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flynn2011-10-26 15:06:542019-07-17 10:23:26Add Listings to Pages and Posts in Optima Express

Did you know Optima Express Pro is the only IDX plugin for WordPress…

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0

Admin

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Admin2011-10-10 14:58:342024-08-05 09:19:05Optima Express Pro – Best In Class

iHomefinder’s Optima Express WordPress plugin was updated today…

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0

flynn

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flynn2011-09-30 13:53:252023-11-27 08:33:18Optima Express Feature Updates

We added a new “white text” template option for web developers…

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0

Admin

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Admin2011-09-15 17:31:162019-07-17 10:23:49New Templates Styles for Agent, Power, and Broker IDX Accounts

We’re thrilled to present Optima Express, our new WordPress IDX…

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0

njohl

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njohl2011-08-24 14:11:032019-07-17 09:32:19Optima Express IDX for WordPress: Great Design, SEO, and Lead Capture!

Today, The WAV Group published an article about technology companies,…

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0

njohl

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njohl2011-08-17 16:15:002019-07-17 10:23:57The WAV Group Report: Building Member Value with IDX and Websites

We’re excited to announce that Bay East Association of REALTORS…

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0

njohl

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njohl2011-08-10 15:24:282019-07-17 10:24:07Bay East Association of REALTORS launches iSiteBuilder

We’re back with another widget for you. This time it’s Twitter!

If…

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0

njohl

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njohl2011-08-02 13:42:342019-07-17 09:32:20Widget Spotlight: Twitter

Our last post on widgets showed you how to create an Altos Research…

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njohl

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njohl2011-07-29 14:26:542019-07-17 09:32:21Widget Spotlight: Creating a Facebook Badge

We’ve been thinking quite a bit about widgets recently. With…

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0

njohl

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njohl2011-07-28 10:29:392019-07-17 10:24:20Wild About Widgets for Real Estate Agents

If you haven’t seen RE Technology’s product review of iSearch…

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0

njohl

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njohl2011-07-26 15:37:262019-07-17 10:24:42RE Technology Reviews iSearch Optima IDX

Often real estate agents and brokers ask us or our reseller…

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0

njohl

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njohl2011-07-15 14:17:032019-07-17 10:24:32Agents Start Your Blogs: Connect and Expand Your Reach

If you hadn’t seen our post on how to use QR Codes, click here

Today,…

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0

njohl

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njohl2011-07-13 16:28:422019-07-17 10:25:16QR Codes Popping Up All Over

iSearch Optima 950 has arrived just in time for summer. We here…

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0
0

njohl

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njohl2011-07-07 12:50:342019-07-17 10:25:00New! Widgets, Optima & More Mobile

Using QR codes is a quick and inexpensive way to drive more Mobile…

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0
0

njohl

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njohl2011-05-26 15:27:272019-07-17 10:25:10Drive More Traffic with QR Codes from iHomefinder

Earlier this week, MetroList announced its MetroListPRO Office…

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0

njohl

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njohl2011-05-05 14:18:062019-07-17 10:25:28MetroList Launches Website for Brokers: MetroListPRO Office Edition

Already have iHomefinder IDX on your website or your client’s…

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0

njohl

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njohl2011-03-22 15:50:322019-07-17 10:25:33Refresh Your IDX with iSearch Optima from iHomefinder

Optima IDX, a new search engine-optimized version of our marketing-leading…

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0

njohl

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njohl2011-03-14 16:40:392019-07-17 10:25:39Optima IDX Gets Realtors Discovered Online

As a Realtor, it’s important to position yourself as an expert…

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0

njohl

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njohl2010-11-11 17:02:102019-07-17 09:32:21Highlight Listings with Hot Sheet Slide Shows

WordPress will display a video using the embed code you copy…

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0

Joe Roncskevitz

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Joe Roncskevitz2010-11-11 16:29:032019-07-17 10:26:34Video Embedding with WordPress

The Power and Brokerage versions of our Optima IDX and iSite…

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0

flynn

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flynn2010-10-27 13:55:212019-07-17 10:31:49101 Things For Real Estate Agents To Blog About

We’re happy to announce the launch of our latest feature: WordPress…

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0

flynn

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flynn2010-10-26 12:29:482019-07-17 10:26:43WordPress Blogs from iHomefinder

As we prepared for an upcoming feature launch, we found ourselves talking…

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flynn

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flynn2010-10-18 15:29:482019-07-17 10:26:52Welcome to the iHomefinder blog!

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