In the vision sketched by globalist elites, the world is steering towards an unprecedented economic reality by 2030, where traditional concepts of ownership will be significantly altered. The World Economic Forum (WEF) advocates for a shift where the emphasis is less on possessing items and more on utilizing services for the masses. This transformation suggests a future where individuals will predominantly rent or subscribe to goods rather than purchasing them outright.
The last meeting at the World Economic Forum was the Annual Meeting 2025, which took place from January 20 to January 24, 2025, in Davos-Klosters, Switzerland.
The Subscription Economy: A Wealth Transfer Mechanism
This new economic model, often cloaked in the rhetoric of sustainability and planetary salvation, implies a scenario where the masses lease everything they use, while the elite retain ownership of all resources. Critics argue that this centralized control of assets will disproportionately enrich the WEF elites, who will be the landlords of everything from cars to housing, while the general populace is left with mere access rights to these resources. The narrative spun is that in this new system, you will own nothing and yet be happy, though it’s clear that the happiness quotient would be much higher for those who own everything.
The push for this economic shift gained momentumMomentum in stock trading refers to the rate of acceleration of a stock’s price or trading volume. It indicates the strength of a trend and measures how quickly prices are rising o… with the political changes in the U.S. following what some describe as a contentious election in 2020, leading to significant public unrest. Since then, policies and economic conditions, like rising interest ratesInterest rates are the cost of borrowing money or the reward for saving money, typically expressed as a percentage of the principal amount. When it comes to interest rate trading, …, have seemingly been designed to erode the financial stability of the middle class, making traditional ownership increasingly unaffordable. Even everyday activities like dining at fast-food chains have turned into luxuries, nudging more people towards this subscription-based lifestyle.
Companies Paving the Way to a “Lease Everything” Future
Several corporations are already aligning with this vision, backed by these global elites.
Urban Outfitters (URBN): This company, with its popular lifestyle brands like Anthropologie and Free People, is not just about selling clothes anymore. Through its subscription service, Nuuly, Urban Outfitters is entering the rental market, fitting perfectly into the “own nothing” economy. This move allows consumers to access fashion without the commitment of ownership, reflecting the broader economic trend.
Invitation Homes (INVH): Specializing in the acquisition and leasing of single-family homes, Invitation Homes capitalizes on the shift from homeownership to renting. By renovating and leasing properties in high-growth markets, they are positioning themselves as key players in an economy where owning a home becomes less feasible for the average person.
Spotify (SPOT): With its music streaming service, Spotify has transformed how people consume music. Instead of buying albums or individual tracks, users subscribe for access to a vast library of music. This model has expanded into podcasts and other audio content, making ownership of physical media nearly obsolete for many consumers.
Zipcar (Owned by Avis Budget Group – CAR): This car-sharing service allows users to rent cars by the hour or day, promoting a lifestyle where owning a car is unnecessary for urban dwellers. This fits into the broader narrative where mobility is a service, not a possession.
The Implications of a Subscription-Based World
While this new economic model is presented with promises of openness, accessibility, and sustainability, the underlying reality might be less rosy. The disparity in wealth and control could widen, with the elite enjoying the benefits of ownership while the masses are relegated to a perpetual tenant status. The narrative of happiness in a world where one owns nothing might be a facade to mask the consolidation of power and wealth among a select few.
As this subscription economy is projected to reach $3 trillion by 2025, the implications for personal freedom, wealth distribution, and environmental impact are profound. The luxury of private jets and lavish dinners enjoyed by the elite at events like those in Davos stands in stark contrast to the “happy” life of leasing promised to the rest.
In conclusion, as we move towards 2030, the economic landscape painted by these globalist visions could lead to a world where the rich own everything and everyone else is just leasing their way through life. Whether this future is truly sustainable or merely a new form of economic control remains a pivotal question for society.
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