Studies show that only 25 % of traditionally acquired leads turn into sales, that too only when properly nurtured. So how does one generate more high-quality leads in 2019 that convert well and retain your brand identity better?
The solution lies beyond just driving traffic towards your website with snazzy marketing tactics – that is similar to just herding cattle to lush pasture hoping a handful will graze enough to be full and satisfied. Customers look for meaningful solutions to their problems; showing that you are listening to them and offering products tailored to their needs is the most crucial aspect of lead management.
This year, make it your prerogative to work smart when it comes to lead generation techniques.
Let’s look at 7 smart ways to generate leads in 2019:
1. Online Advertising
Using Google Ads for Pay Per Click (PPC) advertising is a smart way to not only generate leads but also to provide your consumers answers to the very specific questions they ask Google. It helps to anticipate your customers’ needs and offer them answers to these queries. A great way to do this is through structuring your Google Adwords content around typical or common search queries. The idea is to coax your customer to subscribe to a list or sign up for an offer, banking on his/her prior experience with your site and similar others.
2. Website enhancement
The focus here is on creating a stunning landing page and convincing Call To Action buttons. Landing pages are the brand ambassadors to your website; they give the customer a sneak preview of all the great stuff you have to offer. Consider it a platform where you get to showcase a prototype of your best product – an effective lead generation technique. Calls to Action with attention-grabbing copy, whether on a slide-in or a landing page, can reassure the visitor that you do have what they are looking for, and urge them to become a consumer of your product.
3. SEO
Make SEO your success mantra in 2019 to make your website resonate with audiences across the Internet. With on-page SEO, you must comb through the finer details of your site to make it search-engine friendly. Grooming your website to ensure it is found and featured on Google is akin to putting forward a well-developed product presentation. Off-page SEO goes a little further in creating a presence for your website/product on social media and other platforms. This, along with a healthy smattering of keywords – long-tail, hidden, fresh short-term and other kinds – across copy on your website, will go a long way in getting your website seen by the right consumer.
4. Backlink generation
Despite the negative press, backlink generation still remains an important aspect of generating leads, provided it is done ethically and organically. You can opt for a content-driven approach or bank on social media for your backlinks. Feel free to tap into guest blogs, network through commenting on similar blogs and generously throw in content upgrades for your site visitors.
5. Social Media Marketing
Facebook dominates most social media marketing methods, but you should ideally choose the platform that generates most referrals and traffic for you. Lead generation techniques here range from easing your customers through a subscription process to recommending products. The best part is that it is cost-effective.
6. Influencers
Influencer Marketing is just as effective as other forms of digital marketing, like putting a human face to your online presence. Invest in giveaways, reviews and collaborations for creative methods to generate leads.
7. Email marketing
This tried-and-tested technique for lead generation using will not fail you. The only downside is that it is time-consuming and requires an investment in creative resources on your part. Nevertheless, the dividends are fruitful and worth the effort, especially if you enlist an expert to do the job.
Webarro helps you generate leads and win more business using our patent blend of these techniques. Our packages are tailor-made to ensure your growth happens smoothly and seamlessly. Check them out here or call +971 52 162 4747 to find out how you can get onto the fast lane.
