Is the Crooked ‘E’ Back? Enron’s Mysterious Reappearance in Houston

Stunning or Rubbish? Jaguar’s New Concept Car Sparks Heated DebateMore than two decades after one of the most infamous corporate collapses in American history, Enron appears to be making a comeback. But is it a genuine revival or a marketing stunt?

The Downfall That Shocked America

On December 2, 2001, exactly 23 years ago, Enron, once a pioneering energy company, filed for bankruptcy, leaving:

  • 25,000 employees jobless and without pensions.
  • A tarnished legacy that turned its headquarters at 1400 Smith Street in Houston into a symbol of corporate greed and corruption.

Images of employees walking out with boxes and stunned expressions became etched in history.

Enron 2.0: A Cryptic Comeback

Fast forward to today, and Enron is making waves again. The new Enron has launched:

  • A website.
  • A full-page ad in the Houston Chronicle.
  • Billboards and a glossy promotional video.

But what exactly is this new Enron? Speculations are rife, especially online, with some suggesting it could be tied to a cryptocurrency product launch.

Skepticism and Intrigue

Not everyone is convinced. Prominent Houston defense attorney Dan Cogdell, who represented several former Enron executives, said:

“No one knows what the hell this is… I can’t imagine how rebranding the Enron name could lead to a Phoenix-like rise. It’s got too much negative karma.”

Despite his skepticism, even Cogdell found himself drawn to the intrigue, admitting he purchased Enron merchandise from the website during an interview:

“I’ve already ordered the puffer vest and some bumper stickers. If it’s a ploy, it worked on me,” he laughed.

A Name That Always Finds a Buyer

The famous crooked ‘E’ logo, once synonymous with Enron’s dominance, continues to capture interest:

  • In 2002, it was sold for $54,000 to a computer repair shop.
  • Today, it resides at a chiropractor’s office, too heavy to move and with its neon lights no longer working.

What’s Next for Enron?

When reached for comment, a spokesperson for the new Enron stated that an official announcement would be made in seven days. For now, the mystery deepens.

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